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Case Studies

Food Packaging

Package Case Study
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A sleeve-label solution

Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.
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Machine Case Study
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Dream Stream comes to the U.S. (sidebar)

Foam barrier tray, too
Acolorful paperboard sleeve delivers shelf impact, while the CPET tray lets consumers cook the meals right in the package.
Package Case Study
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Case-ready fish in a cook-in tray

OceanPro launches its Fish N’ Easy brand of fresh fish in a cook-in CPET tray. Refrigerated shelf life is 11 days, enough to give retailers two weekends to make the sale.
A hole in the paperboard sleeve exposes the one-way valve so that internal gas pressure created by the respiring vegetables can
Package Case Study
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Dream Steam comes to the U.S.

Food science joins plastic packaging technology in a new MAP package that lets consumers cook a fresh gourmet meal in minutes.
Package Case Study
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Catering to convenience (sidebar)

Other winners
Package Case Study
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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.
Package Case Study
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Marinade bottle delivers

Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.
Package Case Study
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Packets add spice to pork packs

Farmland Foods, Inc., Kansas City, MO, introduced case-ready Extra Tender Fresh Pork in random-weight vacuum packs earlier this year. Each pack contains a ½-oz seasoning packet to promote a custom, do-it-yourself approach to seasoning.
Machine Case Study
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New machine 'maps' out sandwich packs

Manufacturer relies on modified atmosphere packaging for its line of convenience store sandwiches.
Package Case Study
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WPO lauds 'Dream Steam'

The “best-of-show” President’s Award in the WorldStar 2000 packaging competition, sponsored by the World Packaging Organisation, went to a concept known as “Dream Steam.” Developed by flexible film converter Wipf AG (Volketswil, Switzerland) and food R&D company Creative New Food (Eglisau, Switzerland), Dream Steam is a three-component package that makes it possible to combine fresh vegetables and a fresh protein—meat, fish, or poultry—in one cook-in container.
Robotic pick-and-place tool (top) loads eight trays at a time into carrier plates that deliver the trays to the evacuation/backf
Machine Case Study
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Sliced apples stay fresh for 36 days (sidebar)

Robotics to the rescue
Among the packaged fresh produce marketed by Reichel Foods are carrots and, most recently, sliced apples.
Machine Case Study
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Sliced apples stay fresh for 36 days

Reichel Foods has moved from nacho chips and dip to luncheon meat to PBJ ‘Snax’ to carrots to celery, all in thermoformed trays. Now comes sliced apples with a 36-day refrigerated shelf life.
Package Case Study
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Heinz speeds oval container to market (sidebar)

Heinz ‘Pounces’ on resealable pouch
Package Case Study
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
Machine Case Study
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Dean Foods pours into extended shelf life (sidebar)

Suiza agrees to buy Dean Foods

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