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In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.
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In October, renowned U.K. retailer Marks & Spencer launched QuickBite foods in an “insulated” package that keeps food hot without burning consumer hands as they eat the food directly from the container.
Phoenix-based Sun Valley Natural Products released its Jerqué line of gourmet beef and turkey jerky in October. The antibiotic-free, hormone-free meat product is packaged in a clear film pouch from Lithografix, a subsidiary of Lithotype (South San Francisco, CA), and is decorated with an award-winning label designed by Estudio Ray (Phoenix, AZ).
Procter & Gamble has unveiled another intriguing new plastic package. Just months ago, the Cincinnati-based company began test-marketing 0.81 oz of Pringles in a single-serve cup injection-molded of polypropylene (see PW, Oct. ’01, p. 2, or packworld.com/go/pringlepak). This time it’s Torengos Tortilla Chips in an 8 ½’’ tall white triangular container with 2 ¾’’ sides.
Adding to its Mr. Big™ candy bar’s already larger than life image, Toronto-based Cadbury Trebor Allan recently added National Basketball Assn. player Vince Carter to the Mr. Big label for a special promotion.
Marketers for San Diego-based Bumble Bee Seafoods heard the call of club stores and consumers alike, requesting a more flashy multipack of its canned salmon. Bumble Bee responded last summer with a colorful film sleeve from Ultrapak (Dunkirk, NY) for two- and four-pack varieties.
In September, Minneapolis-based Marigold Foods introduced five flavored milk varieties in high-density polyethylene bottles. Ultra-high temperature (UHT) processing yields a 65-day shelf life. The 12-oz Kemps®-brand varieties sell in refrigerated dairy cases of supermarkets, as well as in school vending machines.
In Vejle, Denmark, where a company called Tulip operates Northern Europe’s largest meat packing plant, preprinted round cans are giving way to round cans that are decorated in-line via roll-fed labelers.
Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.
An X-ray inspection system at Flavor Delite checks for ?anything? out of the ordinary inside canisters of seasonings, including clumps. A ?guardian angel? for the line, the system confirms packaged product weight, too.