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For Lip Twirls lip protectant recently introduced by The Mentholatum Co. of Orchard Park, NY, Fisher Design (Cincinnati, OH) created a brand identity that is meant to contribute to a strong brand equity over time.
Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.
“Organic” milk—produced without the use of pesticides, synthetic hormones, or antibiotics—has been around for a while. But Horizon Organic of Boulder, CO, claims it’s the first to launch an organic flavored milk in a single-serve format: the Tetra Prisma aseptic carton from Tetra Pak (Vernon Hills, IL).
Assigned the task of creating nostalgic branding and imagery for a new line of cream pies from Mrs. Smith’s, DePersico Creative Group (Havertown, PA) took the traditional, old-fashioned themes specified by the pie baker and created a rich, soda-shoppe-esque package.