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Case Studies

Food Packaging

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Tyson revamps packaging design

Tyson Foods just announced a “world-class” packaging makeover to give its products a fresh, new look.
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Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
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Winn-Dixie leverages its own brand name (sidebar)

A chipper category
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Lunchmeats launch in reusable PP containers

The Hillshire Farm division of Sara Lee Foods, Cincinnati, OH, has selected GladWare® containers for its new Ultra-Thin Deli Select line of lunchmeats.
Each of eight new vertical form/fill/seal machines like the one shown here can fill any of Golden Flake's potato chip varieties,
Machine Case Study
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Addition by subtraction

Golden Flake doubles speeds and reduces labor costs for potato chip packaging by replacing 21 outdated lines with eight new vf/f/s machines. See in-plant video
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Apple sauce tubes rocket into new markets

Launched into California in mid-2001, Selah, WA-based Tree Top’s Fruit Rocketz distribution expanded earlier this year to include the Pacific Northwest and Texas.
Shown is Superior's unique bottle shape in  1/2 -gal, 3-L, and 1-gal sizes.
Machine Case Study
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Superior likes caseless shipping

This Ohio dairy manufacturer is rewriting the rules that govern distribution in the dairy industry. Caseless shipping is key. See in-plant video
Package Case Study
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Piping hot packaging

Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
Electronic net-weigh fillers are long on sanitation and accuracy.
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Special equipment for a special concept

Custom blow molding, electronic net-weigh filling in a HEPA-filtered enclosure, robotic palletizing—it all helps Superior Dairy succeed with caseless shipping. See in-plant video
Package Case Study
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Aseptic carton moves organic milks

“Organic” milk—produced without the use of pesticides, synthetic hormones, or antibiotics—has been around for a while. But Horizon Organic of Boulder, CO, claims it’s the first to launch an organic flavored milk in a single-serve format: the Tetra Prisma aseptic carton from Tetra Pak (Vernon Hills, IL).
Diamond's new vf/f/s machines produce a variety of bag sizes. One machine applies an LDPE zipper in the transverse direction, sh
Machine Case Study
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Equipment sparkles at Diamond of California

New vf/f/s machines and computerized scales increase speeds, reduce downtime, and lessen giveaway of Diamond of California shelled nuts. See in-plant video
A key improvement to downstream packaging functions is this automatic case erector.
Machine Case Study
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Equipment sparkles at Diamond of California (sidebar)

Downstream, upstream efficiency
Machine Case Study
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Digital case printer brings savings

Since Smith Frozen Foods replaced two off-line flexo case printers with a Model 3200 off-line digital case printer from Iconotech (Clinton, CT), one operator can now do the work formerly done by two.
Package Case Study
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New twist on graphics

For Lip Twirls lip protectant recently introduced by The Mentholatum Co. of Orchard Park, NY, Fisher Design (Cincinnati, OH) created a brand identity that is meant to contribute to a strong brand equity over time.
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Alfresh extends into PET

Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.

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