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Case Studies

Food Packaging

Package Case Study
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Reclosure feature slides into a new category

As the slider-style reclosure feature has grown in popularity since it started showing up on consumer packaged goods about two years ago, most packs on which it’s found are either pre-made pouches or they’re made on a horizontal form/fill/seal system.
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Unilever selected a translucent pearlescent blue color to set off its Wisk detergent from the competition.
Package Case Study
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Wisk bottle color breaks the mold

Wisk bottle color breaks the mold Unilever selected pearlized blue color for liquid detergent bottles by working closely with its color supplier and blow molders.
Package Case Study
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Bilingual packaging: ¿Qué pasa? (sidebar)

Especially Kraft-ed for Hispanics
Package Case Study
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El Toro bullish on new coder

Continuing downtime and frustration led fresh salsa maker El Toro Foods, Watsonville, CA, to replace a small-character ink-jet coder earlier this year with a Squid Ink PZ Pilot.
Plitt's seafood tote is not only rugged, but easily identifiable.
Machine Case Study
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'Catch and release' packaging

Seafood processor Plitt shifts from waxed corrugated to returnable crates to save money, time, and damage.
Machine Case Study
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Uptime proves sweet for Barry Callebaut

Zürich, Switzerland-based Barry Callebaut makes chocolates and sells them around the globe to both foodservice and retail accounts. With its volumes, packaging line downtime is unacceptable.
Package Case Study
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Snack packs stand out

Convenience continues to drive packaging, as evidenced by two new snack packs spotted this month on store shelves.
Gorgeous graphics make the single-wrap fiber container stand out in the retail setting.
Package Case Study
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Pistachios packed for holiday partying

Paramount Farms bets nut lovers will take this lightweight, reclosable, high-impact package home for the holidays. It represents new technology for rigid containers.
Package Case Study
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New "smart" label

Frito-Lay introduced a new “smart snack” icon on packages of some of its foods. The yellow, green, and pink icon says “Great Taste, Smart Snack” with information on fats and cholesterol in the product.
Package Case Study
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Pita-perfect design

To help develop brand identity and packaging graphics for its new Pita Snax Brand Pita Chips, Pita Products of Farmington, MI, looked to Flowdesign, Inc.
Before
Package Case Study
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Kissing an old design goodbye

With a focus on strategically managing the equity that has been established within its Kisses brand chocolates, Hershey’s partnered with LPK to reinvigorate the brand’s packaging.
In this birds-eye view at Peak Foods, bowls are conveyed from parallel shrink banders at the bottom to the accumulation table at
Machine Case Study
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Reaching Peak efficiency

First-in, first-out accumulation gives Peak Foods the time it needs to weather temporary packaging disruptions. TE shrink banders dramatically lower rejects to less than 1%.See in-plant video
Tyson's scannable, bar-coded fixed weight packs--which replace random weight
Package Case Study
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Tyson's fixed on a fixed-weight future

Tyson’s attractive, but otherwise unassuming, shrink-wrapped trays introduced in early 2003 are packed with far more than chicken.
Package Case Study
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Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.
Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes 
from
Package Case Study
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Cool bottles for a hot market

R. Torre’s attention-getting sleeve-labeled HDPE bottles improve pouring and save shelf space. Dispensing pump offers drip-free operation.

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