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Case Studies

Food Packaging

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Birds Eye Foods' art management pays dividends

This summer, Rochester, NY-based Birds Eye Foods launched several new sauced frozen vegetables (shown) in flexible bags with prepress work executed through an agreement with Vertis, an integrated marketing and advertising solutions firm.
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At the Ft. Dearborn facility where the Oberweis label is produced, pressman Tom Peters (left) and flexible packaging customer se
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Enhancing a brand with happy cows

Armed with a design concept statement that ‘happy cows give good milk,’ label converter Fort Dearborn Co. came up with labels that build brand equity for Oberweis Dairy.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.
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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
Continuous-motion vf/f/s equipment like this machine improve output and efficiency at Snyder of Berlin.
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Snyder snacks on efficiency

New vf/f/s machines replace outdated equipment, adding speed while reducing costs for labor, replacement parts, and product giveaway.See in-plant video
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Low-impact material wraps M&S butter

Retailer Marks & Spencer has become the first in the United Kingdom and Ireland to use Lean®Cover packaging to wrap its butter products. The new material, made by Ecolean AB in Sweden, is supplied by National Flexible, Ecolean’s sole representative in those countries.
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A case-ready meat tour (sidebar)

Is this package the future of case-ready?
At a Wal-Mart Supercenter, trays of case-ready beef provide an impression of \"fresh\" for the centrally packaged products.
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A case-ready meat tour

A visit to a Wal-Mart Supercenter—and input from industry experts—provides a snapshot look at case-ready meat packaging.
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Sophisticated design

Michael Osborne Design has created new packaging for Williams-Sonoma’s line of outdoor barbecue products, including packaging for grilling tools, mesquite grilling chips, suede aprons and mitts, and more.
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Microwave popcorn takes a stand

About a year ago, Solon, OH-based ASAP Food Products introduced what it believes is the first microwave popcorn in a stand-up pouch.
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Kellogg's saves time with pneumatics

The Manchester, England, plant of United States cereal manufacturer Kellogg’s is now saving time in reel changes on its vertical form/fill/seal bag-in-box machines.
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
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Vacuum-sealed, self-venting entre?s

“So Easy” Sauced entreés from Hormel’s Jennie-O Turkey Store Willmar, MN, bring new convenience to consumers’ tables. The line of precooked, refrigerated entreés are the latest example of SimpleSteps™ technology (see packworld.com/ go/c071) from the Cryovac Div.
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Singularly clear cups

Del Monte “Fruit Naturals” from Del Monte Foods, San Francisco, CA, are packed in an 8-oz clear cup with a fluted design.
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.

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