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Case Studies

Food Packaging

Package Case Study
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Ice cream packaging redesign

To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
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Package Case Study
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Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”
Private-label frozen fish fillets in stand-up pouches (right) were designed for Pathmark's newer upright freezer cases (above) w
Package Case Study
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Seafood stands tall for Pathmark

Packaging for private-label frozen seafood responds to consumer need for convenience and appeal.
Lance's actual display pallet (right) has often gained premium store position at club stores.
Package Case Study
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Effective packaging for club stores (sidebar)

Lance repacks for floor display
Machine Case Study
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If at first you don't succeed...

Lamp manufacturer settles on protective packaging that significantly reduces breakage rates, as well as unnecessary costs.
Package Case Study
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Creating a competitive design

When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.
With this many multipack and carton formats having to run on one line, versatility was as important a component in the overall o
Machine Case Study
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Swiss chocolates meet high-speed automation

New materials and new equipment are helping this Swiss chocolate manufacturer send a better product to market while keeping labor costs in check.
Package Case Study
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Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
A new vf/f/s machine helps Janes Family Foods double production at its North York, Ontario, Canada, plant. It's used for fills f
Machine Case Study
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Vf/f/s, scales speed Janes' progress

New vf/f/s equipment and scale double production, eliminating overtime costs. Machinery also accommodates larger fills and reduces product giveaway at Janes Family Foods.See in-plant video
Package Case Study
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Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
Package Case Study
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Skin-packing for fish

Better appearance and increased throughput are the chief benefits gained by Golden Valley, MN-based Morey’s Seafood since the installation of an R270 vacuum skin packaging system from Multivac (Kansas City, MO).
Package Case Study
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Vial delivers eye-opening ingenuity

Arthur Lifshey, a senior fellow engineer with Merck & Co., Whitehouse Station, NJ, is the inventive mind behind the patented Ocumeter® Plus, a high-density polyethylene vial for ophthalmic products.
Package Case Study
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
Package Case Study
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UFOs land in holo cartons

Innovative Candy Concepts, Atlanta, GA, is taking candy packaging to a higher level with the introduction of UFOs.
Leonard Cole (above left), North York plant manager, and Nick Boragina, Concord plant manager, display cartons of IQF product at
Machine Case Study
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See Janes run

New folding-carton erecting and sealing equipment improves efficiency and lowers labor and material costs for two Janes Family Foods plants in Canada.See in-plant video

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