Food Packaging

Now the world’s fourth largest supplier of poultry vaccines, Lohmann Animal Health maintains its ranking through capital investment. See in-plant video

Jefferson, TX-based Blackburn Syrup challenged TricorBraun’s (St. Louis, MO) design group to redesign its 24-oz clarified polypropylene syrup bottle. The extrusion-blown bottle is created from a six-cavity mold designed by TricorBraun.

A pair of interconnected applicators yields automatic label roll changes using labels printed offline just-in-time. See in-plant video

In the spring of 2001, Hasbro released to the market a new look for one of its most established brands. The redesign for Play-Doh carried out by Marketing by Design (Beverly, MA) had three simple goals: reinforce the Play-Doh identity, establish Play-Doh as the brand that offers the best selection of vibrant colors, and provide a model of what kids can create with the colored dough.

Phoenix-based Sun Valley Natural Products released its Jerqué line of gourmet beef and turkey jerky in October. The antibiotic-free, hormone-free meat product is packaged in a clear film pouch from Lithografix, a subsidiary of Lithotype (South San Francisco, CA), and is decorated with an award-winning label designed by Estudio Ray (Phoenix, AZ).

As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.

Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.