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Case Studies

Food Packaging

Package Case Study
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New "smart" label

Frito-Lay introduced a new “smart snack” icon on packages of some of its foods. The yellow, green, and pink icon says “Great Taste, Smart Snack” with information on fats and cholesterol in the product.
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Package Case Study
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Pita-perfect design

To help develop brand identity and packaging graphics for its new Pita Snax Brand Pita Chips, Pita Products of Farmington, MI, looked to Flowdesign, Inc.
Before
Package Case Study
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Kissing an old design goodbye

With a focus on strategically managing the equity that has been established within its Kisses brand chocolates, Hershey’s partnered with LPK to reinvigorate the brand’s packaging.
Tyson's scannable, bar-coded fixed weight packs--which replace random weight
Package Case Study
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Tyson's fixed on a fixed-weight future

Tyson’s attractive, but otherwise unassuming, shrink-wrapped trays introduced in early 2003 are packed with far more than chicken.
Package Case Study
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Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.
Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes 
from
Package Case Study
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Cool bottles for a hot market

R. Torre’s attention-getting sleeve-labeled HDPE bottles improve pouring and save shelf space. Dispensing pump offers drip-free operation.
Lava Foods' Chili Chaser salsas use handsome keeper jars screen printed with peppers. Rustic paper labels reinforce the hand-pac
Package Case Study
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Sophisticated handcraftsmanship

Salsa is a passion for Larry Blanton. After winning First Place in a prestigious salsa-tasting competition, he uses creative packaging to help sell it.
As taped shipping cases are conveyed through an opening in a wall, a coder prints the side of the box.
Machine Case Study
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Foodservice firm makes its case

Mark-Lynn Foods employs 29 case coders at its Bremen, GA, facility. The networked machines improve reliability and lessen labor costs.
For this body oil product, a new pump dispenser is secured with a new CR collar to meet new Consumer Product Safety Commission r
Package Case Study
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Ready-made solution for CRC packaging

Last year’s requirement expanding the need for child-resistant closures posed a problem for a body oil, but a special collar did the trick.
Package Case Study
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Creating a national brand

Parmalat Bakery Group recently selected Ionic Communications Group to create the branding and packaging strategy for a line of cookies marketed under the brand name Mrs.
Package Case Study
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New looks, new pouches

Looking to build on the success of its previous flexible packaging, Chicken of the Sea Intl. introduced in May a new 3-oz single-serve pouch for Albacore Tuna, Light Tuna, and Pink Salmon. In June, the San Diego company launched four varieties of 5-oz Tuna Salad Kit Singles. It also redesigned its famous Mermaid icon and improved the quality of its tuna.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
Package Case Study
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.
Package Case Study
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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
Package Case Study
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Low-impact material wraps M&S butter

Retailer Marks & Spencer has become the first in the United Kingdom and Ireland to use Lean®Cover packaging to wrap its butter products. The new material, made by Ecolean AB in Sweden, is supplied by National Flexible, Ecolean’s sole representative in those countries.
Continuous-motion vf/f/s equipment like this machine improve output and efficiency at Snyder of Berlin.
Machine Case Study
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Snyder snacks on efficiency

New vf/f/s machines replace outdated equipment, adding speed while reducing costs for labor, replacement parts, and product giveaway.See in-plant video

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