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In Italy, Consorzio Casalasco del Pomodoro, one of Europe’s biggest tomato products manufacturers, together with the C.I.O. (Consorzio Interregionale Ortofrutticoli) association, has opted for an unusual initiative to provide consumers with information about the source of its product ingredients.
Increased visibility, high perceived value, and greater customer convenience all come together in this vibrant turkey carry pouch developed for Mr. Pavo brand turkeys of Ecuadorian food marketer Pronaca.
A brand update, with color cues for flavor, fresh product imagery, and the use of QR codes, gives Pacific Natural Foods' packaging for soup broth and non-dairy beverages a stronger, more uniform appearance on shelf.