Case Studies

Food Packaging

Package Case Study
| April 10, 2013

Clarity and boldness mark new Doritos global brand identity

A simplified design with bold graphic elements to appeal to teens and young adults is launched for Doritos chip packaging, with flexibility to adapt to regional preferences.
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New logo for Cornetto ice cream treats.
Package Case Study
| April 8, 2013

Unilever Cornetto gets radical rebranding

The Cornetto, an iconic ice cream product created some 50 years ago and popular throughout Europe, is shaking off its roots as a seasonal, out-of-home treat to sit alongside snacks as something to enjoy at home and share any time of the year.
SuperLock container has many convenience features.
Package Case Study
| April 5, 2013

In-mold label has barrier layer

Two new dips in the TexMex range from Santa Maria, the biggest Nordic supplier of spices and tastes of the world, now come in a handy package with a reclosure feature.
Package Case Study
| April 5, 2013

Quirky collages make premium spice brand accessible

‘Fresh Alchemy’ is the guiding concept for whimsical package graphics used for new farm-fresh Indian spice brand that reflects founder’s passion and exuberance.
Sal Costa
Package Case Study
| March 27, 2013

Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.
The smiling bottle has strong consumer appeal.
Package Case Study
| March 7, 2013

Smiling face design for barrier bottles

Lesieur, innovative leader of the French food dressings and sauces market, has introduced a new range of products contained in an attractive squeeze bottle with a smiling face design.
Toad-Ally Snax specializes in the production of chocolate-coated pretzels and chocolate-drizzled caramel popcorn.
Machine Case Study
| March 6, 2013

Pretzel maker navigates new twists in packaging

Toad-Ally Snax installs pouch vf/f/s and case coder upgrades to accommodate growing product demand.
Not only is the lidding material attractively printed, the forming stock has a ‘deep blue sea’ theme, as well.
Package Case Study
| February 28, 2013

'Go-Green' thermoforms distinguish seafood launch

A high-end, value-added line of seafood products aimed at the retail market takes advantage of an unusual tray-making technology that reduces carbon footprint.
Set-up cartons proceed to the hand-load conveyor for gentle, manual top-loading of baked goods.
Machine Case Study
| February 28, 2013

Top-load cartoning cuts line jams and packaging waste

Baked goods company increases cartoning line speeds and makes more efficient use of packaging personnel and materials.
Clear PP container for goat's cheese.
Package Case Study
| February 21, 2013

PP container showcases goat's cheese

Highly-transparent Ppure polypropylene containers have been chosen by leading Dutch goat’s cheese manufacturer Bettinehoeve for a range of its successful products.
Package Case Study
| February 12, 2013

Shaped candy boxes get chocolates back on gifting radar

Cadbury introduces brightly decorated boxes shaped in flower and heart designs for its chocolate pralines, positioning them perfectly for gift giving.
Package Case Study
| February 10, 2013

Two-part PS container allows for 'amplified' yogurt experience

New Chobani Flip line features flavored yogurt paired with mix-ins, in a ‘flippable,’ two-part container decorated with bright colors and authentic ingredient imagery.
Williams-Sausage breakfast-sandwiches-moving-through-the-shrink-wrapper
Machine Case Study
| February 6, 2013

Streamlined shrink wrapping of breakfast sandwiches

Tennessee country pork sausage processor’s redesigned, upgraded system doubles throughput, maximizes line uptime, and provides long-term ROI.
IMPROVED FRESHNESS & SALES. Bean sprouts packaged in the oxygen barrier film bags have yielded prolonged product freshness and increased sales.
Package Case Study
| January 29, 2013

Freshness extension for fresh produce

Laser film perforation technology helps control oxygen transmission rates in bean sprout bags, protecting product color and odor.
The key to the Oven Perfect film specifications is that the thermoform plus lid stock become the best possible cooking vessel for the meat cut inside.
Package Case Study
| January 28, 2013

Smithfield division launches pork in thermoformed cook-in packs

Backed by an aggressive ad campaign featuring a James Brown Motown classic, Farmland Foods’ Oven Perfect packaging has convenience written all over it.

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