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Case Studies

Flexible Packaging

Package Case Study
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Candy and coffee team up

If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
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Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
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Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.
By squeezing the upper compartment and bursting a peelable seal, a health professional mixes the diluent with the powder in the
Machine Case Study
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B. Braun builds a better bag

The Duplex drug delivery system from B. Braun Medical addresses shortcomings typical in the packaging traditionally used for a certain class of intravenous drugs.
Private-label frozen fish fillets in stand-up pouches (right) were designed for Pathmark's newer upright freezer cases (above) w
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Seafood stands tall for Pathmark

Packaging for private-label frozen seafood responds to consumer need for convenience and appeal.
Not foiled: With the exception of a glass coating, the windowed pouch is all plastic. Inset shows the laser scoring that ensures
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Baby food takes a bold step

Nestlé of South Africa breaks through baby food barriers with Pureeasy, pureed foods retorted in two sizes of premade, glass-coated plastic pouches.
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Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
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Lipton stacks pouches in Japan

Looking to provide tea consumers in Japan with a package that differs from the standard folding carton, Lipton in April introduced three flavors of tea bags in an unusual Sleeve-In-Pouch (SIP) structure provided by Hosokawa Yoko (Mt. Laurel, NJ).
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
Package Case Study
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
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Onions cry for resealable bag

Gills Onions is test marketing a resealable bag for four varieties of 10-oz sliced or diced onions. The Oxnard, CA-based company hopes the package will appeal to consumers brought to tears at the prospect of cutting the pungent vegetable.
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
Machine Case Study
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
LDPE on the front panel makes attractive graphics possible, while the mesh on the back provides breathability that's crucial.
Machine Case Study
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Green beans get vf/f/s treatment

Pennsylvania produce marketer teams up with key suppliers to develop a customized vf/f/s solution for a complex film that incorporates an unusual mesh component.
Machine Case Study
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Bagger puts zip in radish packs

Radish grower moves from a semiautomatic bagging system using premade zipper bags to an automatic bagger with integrated transdirectional zipper system that automatically applies the zipper material across the film web.
Package Case Study
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Powdered chai goes flexible

Portland-based Oregon Chai release a new dry powdered chai tea latte mix in October 2001.

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