When silvertoe gear, a Gold Toe brand, decided to update the packaging for its women’s sock brand, it switched from a less-contemporary, unprinted bag with printed paperboard insert, to a stand-up pouch with consumer-friendly reclosable zipper and better overall retail presentation from North State Flexibles.
As the slider-style reclosure feature has grown in popularity since it started showing up on consumer packaged goods about two years ago, most packs on which it’s found are either pre-made pouches or they’re made on a horizontal form/fill/seal system.
Health foods maker GeniSoy Products Co., Fairfield, CA, debuted a new line of soy nut-based Trail Mix in October 2002, “in a pouch where consumers actually see the product,” says marketing manager Sabrina Wootton.
Cedar Fresh cat litter from MFM Industries, Reddick, FL, is the first commercial user of a special new injection-molded polyethylene handle located in a corner of its 12- and 14-lb flexible stand-up pouches. Introduced last October, Cedar Fresh uses a handle from 2N2 that’s applied by MFM to the bags on a machine from Marble Manor.