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Case Studies

Flexible Packaging

Package Case Study
| February 28, 2002

Pouch-making par excellence

When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.
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Package Case Study
| January 31, 2002

Design: Baking kits display holiday spirit

Betty Crocker cooked up a timely product for the recent season: Holiday baking kits in four varieties. The kits from Minneapolis, MN-based General Mills are packaged in creative and colorful boxes with precision die cuts.
Package Case Study
| December 31, 2001

The clear choice in jerky packaging

Phoenix-based Sun Valley Natural Products released its Jerqué line of gourmet beef and turkey jerky in October. The antibiotic-free, hormone-free meat product is packaged in a clear film pouch from Lithografix, a subsidiary of Lithotype (South San Francisco, CA), and is decorated with an award-winning label designed by Estudio Ray (Phoenix, AZ).
Package Case Study
| November 30, 2001

Listerine strips made portable, universal

Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.
Package Case Study
| November 30, 2001

NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.), reached national retail stores in June packed in a 4½-oz, 1.7-mil polypropylene bag with a laminated cast PP snap closure.
Package Case Study
| November 30, 2001

Teens assigned to Hawaiian Punch

In an effort to give its venerable fruit punch drink a “hip” packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.
The twin-head scale system, shown up close (above) and from a distance (left) has helped reduce giveaway of bulk in-shell nuts b
Machine Case Study
| November 30, 2001

Scale system shines at Diamond

A twin-head, triple-pan scale system at Diamond of California’s Robertsdale, AL, plant reduces giveaway, lessens labor costs, and saves on forklift rental costs.
Package Case Study
| October 31, 2001

Canny cosmetics

In a market where impulse purchases rule, Markwins Intl., has raised the visibility of its cosmetics through unique packaging. The City of Industry, CA-based company’s “glam in a can™” cosmetics that were introduced at select mass merchandisers nationwide in August are packaged in transparent 1-gal paint cans.
Package Case Study
| October 31, 2001

Pouch replaces Hawaiian Punch box

An unusual, shaped stand-up pouch is now bringing kids the taste of Hawaiian Punch in seven southeast states. Hawaiian Punch is a brand of Cadbury Schweppes plc, packed for Mott’s, Stamford, CT.
One of two horizontal form/fill/seal pouch machines produces the Wyler's Soup Starter packs.
Package Case Study
| September 30, 2001

Pouch with pocket wins for Wyler's

New barrier materials and machine modifications permit unique ‘pouch within a pouch’ as Wyler’s switches from canister to flexible packaging.
Package Case Study
| September 30, 2001

Kodak sees ?Advantix? in pouch

Kodak Canada Inc. is test marketing a four-pack of its Advantix-brand photographic film in a reclosable zippered gusseted pouch in Canada. It’s believed that this is the first film sold in a resealable pouch in North America.
Shown here is a sampling of Clean Team's packaged cleaning cards that are inserted into magnetic stripe readers, point-of-sale c
Machine Case Study
| September 30, 2001

Four-side-sealer homers for Clean Team

Clean Team, a San Diego maker of cleaning card products, speeds changeovers and lowers labor costs with an automated sealer. Pitched area allows for easy filling of liquid cleaning solution into the package.
The standard Fosshield packs are shown at left (above). The back of a closed resealable bag and an empty unsealed bag shows the
Package Case Study
| August 31, 2001

Promotional package not just for promotions

Foss selects information-packed new header bag for its breakthrough anti-microbial kitchen wipe to quickly communicate product benefits in the store.
Bags leaking and long lead times led No Pudge! Foods' Lindsay Frucci to switch from bags (below, far left) to a bag-in-box confi
Package Case Study
| August 31, 2001

New pack helps No Pudge! Foods fatten sales

A paperboard carton that offers on-shelf differentiation and an inner plastic bag that doesn’t leak help No Pudge! Foods’ natural brownie mix sales soar.
Package Case Study
| August 31, 2001

Tuna salad kit packs multiple components

In April, Chicken of the Sea Intl., San Diego, CA, launched a Tuna Salad Kit that contains premium no-drain tuna in a vacuum-packed foil pouch.

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