When silvertoe gear, a Gold Toe brand, decided to update the packaging for its women’s sock brand, it switched from a less-contemporary, unprinted bag with printed paperboard insert, to a stand-up pouch with consumer-friendly reclosable zipper and better overall retail presentation from North State Flexibles.
H.J. Heinz and Pechiney Plastic Packaging combined to win a Printing Gold award from the Flexible Packaging Assn. with a single-serve, stand-up gusseted pouch used for nine Heinz condiments, including ketchup, mustard, mayonnaise, jams, and syrup.
As the slider-style reclosure feature has grown in popularity since it started showing up on consumer packaged goods about two years ago, most packs on which it’s found are either pre-made pouches or they’re made on a horizontal form/fill/seal system.