A clear stand-up pouch holding 6.75 oz of flavored water is now reaching store shelves in select eastern U.S. markets. It’s claimed to be among the first clear pouches in a category where opaque metallized films or foil-based laminations dominate (see CapriSun from Kraft Foods and Hi-C Blast from Coke’s Minute Maid Div).
A zipper reclosable pouch is now making its debut for pasteurized blue crabmeat in a 16-oz pouch sold under refrigeration. The Zip’n Store™ pouch was co-developed by Pyramid Flexible Packaging and by Presto Products, maker of the polypropylene Fresh-Lock® zipper for retort applications.
When designers at New York-based Redken decided to switch from traditional polyvinyl chloride folding cartons to clear, flexible stand-up pouches from Specialty Films & Associates for its Smooth Down multipacks of hair-care products, they gained a sharper, more modern design as well as added consumer convenience.
When silvertoe gear, a Gold Toe brand, decided to update the packaging for its women’s sock brand, it switched from a less-contemporary, unprinted bag with printed paperboard insert, to a stand-up pouch with consumer-friendly reclosable zipper and better overall retail presentation from North State Flexibles.