When silvertoe gear, a Gold Toe brand, decided to update the packaging for its women’s sock brand, it switched from a less-contemporary, unprinted bag with printed paperboard insert, to a stand-up pouch with consumer-friendly reclosable zipper and better overall retail presentation from North State Flexibles.
H.J. Heinz and Pechiney Plastic Packaging combined to win a Printing Gold award from the Flexible Packaging Assn. with a single-serve, stand-up gusseted pouch used for nine Heinz condiments, including ketchup, mustard, mayonnaise, jams, and syrup.
Health foods maker GeniSoy Products Co., Fairfield, CA, debuted a new line of soy nut-based Trail Mix in October 2002, “in a pouch where consumers actually see the product,” says marketing manager Sabrina Wootton.