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Case Studies

Flexible Packaging

Package Case Study
| February 29, 2004

Gold standard for silvertoe gear

When silvertoe gear, a Gold Toe brand, decided to update the packaging for its women’s sock brand, it switched from a less-contemporary, unprinted bag with printed paperboard insert, to a stand-up pouch with consumer-friendly reclosable zipper and better overall retail presentation from North State Flexibles.
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Package Case Study
| February 29, 2004

Wood chip pouch stands out

Gold awards for printing achievement were bestowed by the Flexible Packaging Assn. on worthy packages for their graphics innovation.
Package Case Study
| February 29, 2004

Paperless printing presence

Designed to replace a paperboard carton, the new Costco-brand Kirkland Four Cheese Ravioli pouch is rotogravure-printed to enhance the overall quality and shelf presence of the package.
Package Case Study
| January 31, 2004

Chef Creations has taste for aseptic cartons

Chef Creations, a division of Orlando, FL-based Culinary Concepts, in August launched what’s reportedly the first aseptically packaged gourmet hollandaise sauce and crème brulée in the United States.
Package Case Study
| November 30, 2003

Promo pouches packed with Bliss

When Unilever marketers in Ontario, Canada, needed a promotional mailer for samples of new Snuggle-brand liquid Botanical Bliss fabric softener, they had two key requirements.
Package Case Study
| October 31, 2003

Reclosure feature slides into a new category

As the slider-style reclosure feature has grown in popularity since it started showing up on consumer packaged goods about two years ago, most packs on which it’s found are either pre-made pouches or they’re made on a horizontal form/fill/seal system.
Package Case Study
| October 31, 2003

Stand-up pouch is clearly nutty

Health foods maker GeniSoy Products Co., Fairfield, CA, debuted a new line of soy nut-based Trail Mix in October 2002, “in a pouch where consumers actually see the product,” says marketing manager Sabrina Wootton.
Package Case Study
| September 30, 2003

Cat litter gets a 'hand' up

Cedar Fresh cat litter from MFM Industries, Reddick, FL, is the first commercial user of a special new injection-molded polyethylene handle located in a corner of its 12- and 14-lb flexible stand-up pouches. Introduced last October, Cedar Fresh uses a handle from 2N2 that’s applied by MFM to the bags on a machine from Marble Manor.
Package Case Study
| September 30, 2003

Snack packs stand out

Convenience continues to drive packaging, as evidenced by two new snack packs spotted this month on store shelves.
Package Case Study
| September 30, 2003

Pita-perfect design

To help develop brand identity and packaging graphics for its new Pita Snax Brand Pita Chips, Pita Products of Farmington, MI, looked to Flowdesign, Inc.
Package Case Study
| August 31, 2003

New looks, new pouches

Looking to build on the success of its previous flexible packaging, Chicken of the Sea Intl. introduced in May a new 3-oz single-serve pouch for Albacore Tuna, Light Tuna, and Pink Salmon. In June, the San Diego company launched four varieties of 5-oz Tuna Salad Kit Singles. It also redesigned its famous Mermaid icon and improved the quality of its tuna.
Package Case Study
| August 31, 2003

Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.
Line technician Omar Micheo loads a fresh roll of foil-based film to one of the six f/f/s machines that wrap Nephron's vials.
Package Case Study
| August 31, 2003

Wrapping of vials catches on at Nephron

Concerns over mis-dosing and product integrity have led a Florida drug maker from bulk-packed vials to individually wrapped vials for certain customers.
Package Case Study
| August 31, 2003

Sealed without a kiss?

When Hamburg, Germany-based Beiersdorf wanted to improve the packaging for its Nivea Visage facial cleansing tissues, a Holland-based injection-molder developed a container using some sophisticated plastics.
At a Wal-Mart Supercenter, trays of case-ready beef provide an impression of \"fresh\" for the centrally packaged products.
Package Case Study
| June 30, 2003

A case-ready meat tour

A visit to a Wal-Mart Supercenter—and input from industry experts—provides a snapshot look at case-ready meat packaging.

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