Download this free, 93-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid. Learn more »»

Case Studies

Rigid Container Packaging

Package Case Study

| May 21, 2013

Simple Green packaging redesigned to be more sustainable

New packaging for Simple Green household cleaning products includes a bottle with 25% PCR content and a trigger sprayer made entirely of plastic.

E-BOOK SPECIAL REPORT

45 Best Package Designs

Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.

Package Case Study

| May 15, 2013

Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.

Package Case Study

| May 3, 2013

Heinz glass jar designed to drive new usage occasions

H.J. Heinz has developed a distinctive and stylish new 300-g jar for the European launch of a new range of culinary ketchups.

Package Case Study

| May 2, 2013

New HDPE bottles for new Kefir

Bio-tiful Dairy has a brand new bottle with shrink sleeve label for its new range of organic dairy drinks.

Package Case Study

| May 1, 2013

Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.

Package Case Study

| May 1, 2013

Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.

New DWI steel can is lightweighted by 15% and takes advantage of nitrogen dosing.

Package Case Study

| April 25, 2013

Bonduelle launches next-gen food can

After ten years in development, the leading European food processor Bonduelle has launched a new steel food can that delivers enhanced consumer appeal together with significant environmental benefits.

Northstar’s new lip balm line relies on pucks to keep the slender containers upright during the filling and capping process.

Machine Case Study

| April 12, 2013

Automation and in-house digital printing drive this contract manufacturer

First came an automated line for lip balm, which was followed by last year’s installation of a liquid line for lotion and sanitizers. Growth—and Kisstixx—came as a result.

Shrink sleeve label delivers shelf impact.

Package Case Study

| April 11, 2013

Shrink sleeve look for popular water

Contract Bottling, located in Sunderland in northeastern England, has developed a new shrink sleeve branding solution for its well-known Perfectly Clear brand of flavoured-water drinks.

SuperLock container has many convenience features.

Package Case Study

| April 5, 2013

In-mold label has barrier layer

Two new dips in the TexMex range from Santa Maria, the biggest Nordic supplier of spices and tastes of the world, now come in a handy package with a reclosure feature.

Package Case Study

| April 5, 2013

'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.

Package Case Study

| March 27, 2013

Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.

Full-aperture can end turns the can into a drinking vessel.

Package Case Study

| March 26, 2013

Debut of full-aperture can end for beer

With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, PA becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology.

Package Case Study

| March 25, 2013

Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.

The 75-mL container holds the same amount of spray as the conventional 150-mL format.

Package Case Study

| March 14, 2013

Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”

Pages

machinery: Container handling/feeding

Graphic Packaging Int'l - Minnesota Automation Products

Theresa Lashyro,
Sales Manager - Minnesota Automation Products & Parts

| Visit Site

Feeders, denesters, hang tag mchs, sleevers, clamshell handling and custom pkg machinery.
»
View videos and pictures of over 70 successful applications on our web site. Over 35 years of expertise in secondary packaging machinery, standard or customized with true collaboration with customers. 24/7 emergency parts service, 99+% on time shipments, ISO certified.

Product Feeding - Vacuumless Tray Denester
Dairy Sleever for Multipack Tub Wrapping
Onsert Feeder for Pharmaceutical or Precise Placement Requirements
Plastic Container Collating and Paperboard Sleeve Wrapping System
LANGGUTH AMERICA Ltd

David O'Keefe,
Sales Manager

| Visit Site

Hot Melt Labeler, Cold Glue Labeler, Pressure Senstive Labeler, Pail Labeler, Denester
»
At 30 pails per minute or 1000 cans per minute LANGGUTH’s 80 years of labeler and product handling experience ensure efficiency. Cut paper labels, boolklet labels, no label look film clear labels, OPP labels, and shrink labels all run on LANGGUTH's labeler portfolio.

Cold Glue Labeler with Clean Design for Routine Sanitation
Rotary Hot Melt Labeler
Pressure Sensitive Labeler
Adjustable Pail Denester
Material Transfer & Storage, Inc.

Robert Meirick,
Sales Manager

| Visit Site

Industry leader in the custom design and manufacture of material handling equipment.
»
MTS equipment includes exclusive, patented features not available from any other manufacturer. MTS responds quickly to quotation requests, equipment questions, and general information requests. We listen first, make recommendations second, & deliver the equipment.

Material Master™ Bulk Bag Discharger
Material Master™ Bulk Bag Conditioner
Material Master PowerFill™ Bulk Bag Filling System
Material Master™ Lift & Seal™ Drum Discharger
Morrison Container Handling Solutions

NIck Wilson,
President

| Visit Site

Timing Screws, Custom Drive Assemblies, Change Parts, Parts Cart, Custom Designed Machines
»
Improving Your Container Handling Equipment, One Product at a Time -> Reduce change-over time and increase line efficiency! Each Morrison product is custom designed for your container handling system and we look forward to being your expert source in container handling!

Timing Screws
Rotary Orienter
Parts Carts/Storage Units
Combiner/Divider
Nalbach Engineering Co.

Gary Lange,
VP Sales

| Visit Site

Powder Fillers (Auger & Volumetric Cup Fillers), Unscramblers, Orienters, Aerosol Fillers
»
For over 65 years, Nalbach Engineering has designed and manufactured low maintenance and highly reliable powder filling, aerosol filling and plastic bottle unscrambling machines for leading companies around the world. Why? The bottom line is lower costs and higher profits.

Rotary Auger Filler
3A Dual Head Automatic Auger Filler
NECOSORT-S3 Plastic Bottle Unscrambler
NECO-ORIENTER "0/180" Degree Bottle Orienter
National Bulk Equipment, Inc.

Mr. Todd Reed,
President

| Visit Site

Bulk material filling and unloading systems; and packaged product recovery systems.
»
NBE bulk material handling systems and product recovery systems are designed and built to application-specific requirements for sanitary, and non-sanitary, packaging and processing operations. NBE systems meet FDA cGMP; and enable optimal compliance contribution (OCC).

Bulk material packaging system fills and weighs bulk bags and containers.
Bulk bag unloader provides accurate material introduction.
Sanitary bulk container dumper protects product during introduction.
Product recovery system automates product reclaim.