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Case Studies

Rigid Container Packaging

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Simple Green packaging redesigned to be more sustainable

New packaging for Simple Green household cleaning products includes a bottle with 25% PCR content and a trigger sprayer made entirely of plastic.
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New 4”-wide square polypropylene tub.
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Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
Heinz new glass jar is aimed at adults.
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Heinz glass jar designed to drive new usage occasions

H.J. Heinz has developed a distinctive and stylish new 300-g jar for the European launch of a new range of culinary ketchups.
New HDPE bottle for new kefir beverage.
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New HDPE bottles for new Kefir

Bio-tiful Dairy has a brand new bottle with shrink sleeve label for its new range of organic dairy drinks.
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Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.
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Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
New DWI steel can is lightweighted by 15% and takes advantage of nitrogen dosing.
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Bonduelle launches next-gen food can

After ten years in development, the leading European food processor Bonduelle has launched a new steel food can that delivers enhanced consumer appeal together with significant environmental benefits.
Northstar’s new lip balm line relies on pucks to keep the slender containers upright during the filling and capping process.
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Automation and in-house digital printing drive this contract manufacturer

First came an automated line for lip balm, which was followed by last year’s installation of a liquid line for lotion and sanitizers. Growth—and Kisstixx—came as a result.
Shrink sleeve label delivers shelf impact.
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Shrink sleeve look for popular water

Contract Bottling, located in Sunderland in northeastern England, has developed a new shrink sleeve branding solution for its well-known Perfectly Clear brand of flavoured-water drinks.
SuperLock container has many convenience features.
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In-mold label has barrier layer

Two new dips in the TexMex range from Santa Maria, the biggest Nordic supplier of spices and tastes of the world, now come in a handy package with a reclosure feature.
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'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.
Sal Costa
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Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.
Full-aperture can end turns the can into a drinking vessel.
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Debut of full-aperture can end for beer

With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, PA becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology.
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Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.
The 75-mL container holds the same amount of spray as the conventional 150-mL format.
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Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”

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