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Case Studies

Rigid Container Packaging

SuperLock container has many convenience features.
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In-mold label has barrier layer

Two new dips in the TexMex range from Santa Maria, the biggest Nordic supplier of spices and tastes of the world, now come in a handy package with a reclosure feature.
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'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.
Sal Costa
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Transparent salt flake container provides differentiation

Square-shaped container replaces carton, permits consumers to see product on store shelves.
Full-aperture can end turns the can into a drinking vessel.
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Debut of full-aperture can end for beer

With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, PA becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology.
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Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.
The 75-mL container holds the same amount of spray as the conventional 150-mL format.
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Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”
Perrigo tub open
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Infant formula tub filled with innovation

New package delivers consumer convenience with easy foil-liner removal, more hygienic scooping of the powder from the SmarTub.
The smiling bottle has strong consumer appeal.
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Smiling face design for barrier bottles

Lesieur, innovative leader of the French food dressings and sauces market, has introduced a new range of products contained in an attractive squeeze bottle with a smiling face design.
Del Monte's new Occasions line of fruit drinks.
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Del Monte unveils new line of juice drinks

Del Monte has introduced a new product range called Del Monte Occasions.
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Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.
Custom PET bottle for Sneaky Pete's oat beverage.
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New custom PET bottle for oat beverage

Scheduled for launch in April is a new, custom bottle for an unusual oat beverage from Butler, NJ-based Sneaky Pete’s.
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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
Arizona's first seasonal canned beer series.
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Arizona’s first seasonal canned beer series

SanTan Brewing Co., one of Arizona’s fastest growing breweries and a leader of the Arizona canned craft beer revolution, is launching an exciting new CanVenture: Arizona’s first ever seasonal canned beer series.
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Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
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Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’

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