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Case Studies

Rigid Container Packaging

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Welch's opts for multilayer PP, easy-spread cap

Like other juice marketers, Welch’s has typically relied on heat-set polyethylene terephthalate when converting from glass to plastic. But the firm changed that pattern when it came time to design a plastic alternative to its 10-oz single-serve glass containers. This time, the Concord, MA-based firm opted for a translucent polypropylene bottle rather than clear PET.
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New container helps Ocean Spray mix it up

Customized packaging now allows Ocean Spray to launch its preservative-free Original Fruit Mixers, the company’s first crack at the specialty drink-mixer market.
Colorful front labels are applied to pouches by a tamp labeler (top). On the can-filling side, cans are positively captured on t
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Packaging technologies blossom at seed company

Filling of plant seeds into cans and pouches sold to commercial growers took a big step forward when Seminis built a new plant. Front-and-back labeling systems are standouts.
Ryt-way's new wrappers sit side-by-side (above).
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Wrapper does 'ryt' by contract packager

New wrapper greatly reduces material waste and labor costs while boosting productivity and employee morale.
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
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Bacardi moves to modernization (sidebar)

Uncaser, case packer like twins
New printed shrink film unsupported bundles (left) offers the company new merchandising possibilities, while the tray overwrap s
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Single line pours out many SKUs with new options

One packaging line plus 10 different containers equals 60 SKUs, thanks to new end-of-the-line bundling and tray-pack equipment and film.
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Cameras hit the vending circuit

Want to buy a one-time-use camera or a roll of film from a vending machine? Now you can, thanks to e-Vend.net of Kennett Square, PA. Packaging plays a key role.
Bottles are removed from reshippers by a continuous-motion rotary-style uncaser (left).
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Bacardi moves to modernization

A revamp of Line One is just part of a plant-wide move to upgrade, automate, and modernize Bacardi’s Jacksonville, FL, plant. See in-plant video
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Two-line strategy copes with growth

Two new lines at U.K. contract packager Axxis Intl. both rely on puck systems to handle personal care products. One line is tailored for long runs, the other for quick-change versatility. See in-plant video
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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
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Marinade bottle delivers

Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
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Richards Packaging wins for combo pack

An unusual two-chamber bottle for Diamond Magic Chemical Ltd., Brampton, Ontario, Canada, won Best of Show in the annual packaging competition of the National Assn. of Container Distributors (Philadelphia, PA). Winning distributor is Richards Packaging (Brampton, Ontario, Canada).
Among the packaged fresh produce marketed by Reichel Foods are carrots and, most recently, sliced apples.
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Sliced apples stay fresh for 36 days

Reichel Foods has moved from nacho chips and dip to luncheon meat to PBJ ‘Snax’ to carrots to celery, all in thermoformed trays. Now comes sliced apples with a 36-day refrigerated shelf life.

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