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Case Studies

Rigid Container Packaging

Three different product/package combinations run on Diversified Brands' new line thanks to pucks manufactured with one external
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Innovation rolls on

New packaging equipment and puck handling system help Diversified Brands launch Scratch Fix 2in1 automotive touch-up paint in a new plastic ‘tube’.
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Unilever selected a translucent pearlescent blue color to set off its Wisk detergent from the competition.
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Wisk bottle color breaks the mold

Wisk bottle color breaks the mold Unilever selected pearlized blue color for liquid detergent bottles by working closely with its color supplier and blow molders.
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Three wineries try 'twist-cork' closure

In August, three wineries began shipping quantities of their vintages in new bottles that are closed by the MetaCork from Gardner Technologies.
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EAS and partners show container dexterity (sidebar)

Designing for a market
The two keg-shaped bottles and two of the three sizes of the barbell bottle shape were used to introduce 20 new EAS products ear
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EAS and partners show container dexterity

Five new PET bottles for nutrition supplements were created for EAS in just weeks to meet a tight timetable.
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
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Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
This new container is constructed of a material that helps provide strength, hinge flexibility, and clarity.
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Container a clear success

Blueberry farm turns to new container to help six high-speed production/packaging lines run more smoothly.
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Plastic #10 'can' is resealable

Heinz Canada, Toronto, Ontario, Canada, introduced in late ’01 a plastic play on the #10 steel can. The custom six-layer plastic version is coextrusion blow-molded by Graham Packaging (www.grahampackaging.com) using polypropylene and an ethylene vinyl alcohol barrier layer.
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Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
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Thermoforming proves swell for Jo-El

“Hardware manufacturers were not known for offering consumer-friendly packaging in the past,” admits Benny Vestergaard, logistics manager of Jo-El Electric A/S, Odense, Denmark.

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