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Case Studies

Rigid Container Packaging

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Aluminum bottle reinforces diet aid uniqueness

Diet capsules move to an aluminum bottle to foil counterfeiters and employ two TE features to assure consumers.
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Package redesign precipitates White Rain sales gain

Diamond Products Co. reports a 16% increase in first quarter 2005 sales of its White Rain-brand shampoos and conditioners, following a packaging redesign.
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Bottle sports a gripping redesign

Coca-Cola North America introduced in April a new bottle design for its Powerade sports drink that's easier to hold and grip.
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Anheuser-Busch to double aluminum beer bottle capacity

According to St. Louis-based Anheuser-Busch, demand from retailers, wholesalers, and consumers for its beer in 16-oz aluminum bottles is so strong that the brewer will double its capacity for the package by this fall.
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New plant food package reduces product returns

Retailers were returning a percentage of EnviroSafe Lab’s Dynamite Plant Food unsold because the product’s tubular containers cracked during distribution or became weathered over time when exposed to rain and the sun’s heat on the shelves outside of lawn-and- garden centers.
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Nivea pack gets face lift

RPC Verpackungen Kutenholz GmbH manufactured a stylish new PP bottle for the redesigned packaging of the Nivea Visage range of face care products. Nivea manufacturer Beiersdorf relaunched the Visage brand in new packaging in order to enhance its image in the marketplace.
A filled, capped, and labeled 64-oz bottle.
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Redundancy rules at Old Orchard

Cap coders, case erectors, case packers, and case tapers are redundant to make sure this high-output, hot-fill PET line for fruit juice can produce up to its potential.See video
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Jolt relaunch is 'electric'

After 20 years, Wet Planet reintroduces Jolt in a 23.5-oz aluminum resealable can decorated with thermochromic inks.
Pernod's new packaging for Seagram's Cooler Escapes includes a new bottle shape, new label and carrier graphics.
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Seagram's Coolers undergo a package modernization

New bottle, new label, and new carrier graphics—they’re all aimed at contemporizing the Seagram’s brand and boosting sales.
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Seagram's becomes 'cooler' for winter

After nearly 20 years, Seagram’s Cooler beverages are now available in a completely new packaging presentation: new glass bottle, label, and graphics.
The new PET vinegar bottles are light, shatter-proof, and consumer-appealing.
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Vinegars veer from glass to PET

Rising resin costs don’t deter plans to please customers by making a switch from glass to plasic. ‘We may extend PET usage for some other products in our line.’
Prescription Solutions' line in Carlsbad, CA, is used to fill prescription drug orders. The line uses about 150 fill stations or
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Understanding the packaging line (sidebar)

Prescription Solutions’ pharmacy manager Dave Booher explains that the company’s automated fulfillment packaging line in Carlsbad, CA, stretches 160’ in one direction, makes a 1’-radius turn, and runs right back.
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Self-heating beverage container debuts

WP Beverage Partners LLC is introducing a new line of its Wolfgang Puck brand of gourmet coffees in self-heating containers—a first in North America, says the container’s creator, OnTech Delaware Inc. in San Diego.
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Varietals veer toward ROPP

For two years, iconoclastic winery Bonny Doon has been busy switching from cork to aluminum ROPP caps. Now the conversion is nearly complete.
This closure, called torqued-on, pilfer-proof, is an adaptation of closures used for high-end spirits.
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Phillips abandons cork for screw cap

Torqued-on pilfer-proof cap from England looks like conventional capsule, but twists open easily.

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