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Case Studies

Rigid Container Packaging

Package Case Study
| July 31, 2003

Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
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Package Case Study
| June 30, 2003

Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.
Package Case Study
| May 31, 2003

Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
This new container is constructed of a material that helps provide strength, hinge flexibility, and clarity.
Package Case Study
| April 30, 2003

Container a clear success

Blueberry farm turns to new container to help six high-speed production/packaging lines run more smoothly.
Package Case Study
| April 30, 2003

Plastic #10 'can' is resealable

Heinz Canada, Toronto, Ontario, Canada, introduced in late ’01 a plastic play on the #10 steel can. The custom six-layer plastic version is coextrusion blow-molded by Graham Packaging (www.grahampackaging.com) using polypropylene and an ethylene vinyl alcohol barrier layer.
Package Case Study
| March 31, 2003

Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
Package Case Study
| February 28, 2003

Thermoforming proves swell for Jo-El

“Hardware manufacturers were not known for offering consumer-friendly packaging in the past,” admits Benny Vestergaard, logistics manager of Jo-El Electric A/S, Odense, Denmark.
Package Case Study
| February 28, 2003

Candy and coffee team up

If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
Package Case Study
| January 31, 2003

Sunsweet gets grip on market

Prune juice was one of the few juice products that had not been repackaged to take advantage of new technologies.
Package Case Study
| January 31, 2003

Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.
Package Case Study
| January 31, 2003

Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”
Package Case Study
| December 31, 2002

Pennzoil's handle gives consumers a hand

In what’s believed to be the first quart bottle of motor oil with a handle that makes it easy to carry and pour the liquid, Pennzoil’s Synthetic motor oils are now in the marketplace.
Package Case Study
| December 31, 2002

Reclosable cap can

Adding resealability to an aluminum can is the patented Cap Can from Dayton Systems Group (Miamisburg, OH). More economical in cans from 16 oz and up, the new can end in 206 and 209 sizes (300 size to come) has a threaded dome with a removable lug cap. Preliminary market tests have already been done, and an unidentified user will have product on the market by early this year.
Package Case Study
| November 30, 2002

Bru's big on blue PET

Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
Once on the platform (above), the vision system measures all the dimensions of the bottle called for in the program, in this ca
Machine Case Study
| November 30, 2002

Dial lab cuts bottle test time

Both for package development and mold qualifications, Dial’s lab finds speed and accuracy in new bottle dimensional test instrument.

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