Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»

Case Studies

Rigid Container Packaging

Slingshot_AriZona
Package Case Study
|

AriZona Iced Tea bottle provides refreshing carbon footprint

Lightweight barrier PET bottle reduces the carbon footprint, protects the product, and makes it easier for consumers to handle.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Method's goal was to change category norms by better understanding the category and its consumers.
Package Case Study
|

Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.
Rubio's
Package Case Study
|

Mexican-food chain restaurant launches100% rPET container

Rubio’s announces slew of sustainability-related initiatives, including the launch of the first Bottle Box 100% rPET foodservice container.
Package Case Study
|

PUMA's "Clever Little Bag"

Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
Package Case Study
|

New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males. 
Package Case Study
|

Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?
1800_Tequila
Package Case Study
|

Tequila-based spirits launch in cartons

Portable, eco-friendly 1-L cartons are newest conveyance for premium tequila brand mixes.
Dipping_Chocolate
Package Case Study
|

Co-packer provides the precision in applying Dipping Chocolates label

Some of the best ideas appearing on store shelves today have come about because brand marketers go outside of their companies for ideas.
 LOOK. Brown-Forman redesigned the bottle, label, and cap for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey.
Machine Case Study
|

Line upgrade accommodates redesigned Gentleman Jack packaging

Jack Daniels team tips its cap to performance of new, high-efficiency capping equipment.
Pure-Pro_shake
Package Case Study
|

Protein shakes launch in aluminum bottles

ABB (American Body Building) has introduced Pure Pro® 50 ready-to-drink shakes in recloseable, lightweight, 16-oz Alumi-Tek aluminum bottles from Ball Corporation.
Orgain
Package Case Study
|

Packaging supports new ripple in functional beverages

Dr. Andrew Abraham identified a need for a nutrition-packed product, as part of a personal diet regimen, in functional beverages.
Package Case Study
|

Sustainable plastic wine bottle

A UK wine merchant has launched two new wine ranges packaged in a unique plastic bottle that has been proven to keep wine fresh for at least two years and is environmentally friendly.
Package Case Study
|

Aluminum can-packed dog drinks

Judy In November 2009, specialty pet products company Petrol, Inc., Cornelius, NC, introduced a vitamin-enhanced hydrating drink for dogs.
EASY SWITCHOVER. The induction sealer can be shifted between Floratine's two different jug size packaging lines without having t
Machine Case Study
|

New cap, liner, and seal system perks up packaging performance

 Leaky and bloated containers get cut from turf management product roster.
Package Case Study
|

Belgian brewer believes in PET barrier bottles

Belgian brewer believes in PET barrier bottles Belgium-based Martens Brewery is using stretch blow-molded, barrier-coated PET bottles to package beers in three sizes: 0.5-L, 0.66-L, and 1-L.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.