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Case Studies

Rigid Container Packaging

Spoonable sweetener. Spoonable, stackable, appealing on shelf, comfortable to the hand--these are just a few attributes designed
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Truvia goes spoonable in one sweet package

Now the third-leading sweetener in the sugar substitute category, Cargill’s Truvia brand adds a rigid container to its packaging formats.
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Greater>Than
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PET bottle flexes with hot filling

A sports/hydration beverage based on coconut water has been introduced in the first 20-oz stock PowerFlex PET container.
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New PET condiment packaging

Best Maid Products Inc., based in Fort Worth, TX, is a leading Southwest regional supplier of pickle/relish products and dressings for retail and foodservice markets.
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Groovy beverage bottle builds green credibility, reduces weight 15%

If LIV Organic's all-natural sports drink is "like Gatorade without the garbage," as its Web site advertises, then its new bottle is like a premium, 16.9-oz PET container without the weight, and with less cost.
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Bulk organic snacks get green PLA retail pack

For its bulk line of five Organic Acres brand dried fruit and nut blends, Tropical Foods, Charlotte, NC, has launched a corn-based plastic container that brand manager Chad Hartman says “is a logical fit with the organic product.”
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New cans tout cane sugar

 
Yes_to_Carrots
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Yes To says 'yes' to airless dispensers for hair and skin care products

All-plastic pump helps Yes To introduce Yes to Carrots facial moisturizer. Yes to Tomatoes and Yes to Cucumbers will come next.
 the company selected a package that both looked and performed differently from competitors' packages and also conveyed the qual
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AriZona's high-tech bottle gives functional beverages a boost

For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.
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New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
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Two-piece steel cans rev up motor products profile

 Based in Eden Prairie, MN, Sea Foam is a leading supplier of motor treatment products and fuel additives for gasoline and diesel engines.
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Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
MADE_beverage
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Tenaya launches high-acid, shelf-stable beverages in aseptic PET bottles

Reportedly among the first of its kind in North America, the organic beverages use bottles with a barrier coating.
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Soccer fans may get a kick out of new beer can

SABMiller to introduce a can with a full-aperture end for the World Cup tournament. It’s recyclable, and it transforms the can into a convenient drinking cup.
Slingshot_AriZona
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AriZona Iced Tea bottle provides refreshing carbon footprint

Lightweight barrier PET bottle reduces the carbon footprint, protects the product, and makes it easier for consumers to handle.
Method's goal was to change category norms by better understanding the category and its consumers.
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Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.

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