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Case Studies

Rigid Container Packaging

Rowse_Honey
Package Case Study
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PET for honey re-launch

Eye-catching new bottles are behind the high-profile re-launch of Rowse Honey, a leading UK honey brand.
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Package Case Study
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Bottle made of OCC and ONP

Holding 50 oz of laundry detergent, this molded-pulp bottle—recyclable and compostable—is actually a shell with a LDPE liner inside that holds the product.
LIV_Organic_new
Package Case Study
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LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.
Evian_logo
Package Case Study
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Evian crushes carbon footprint with lighter, easier-to-recycle bottle

Newly designed bottle uses 11% less plastic and up to 50% rPET, and features new look that reflects ‘Live young’ theme.
green_bottle_Pepsi
Package Case Study
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PepsiCo to launch 100% plant-based PET bottle in 2012

Made entirely from bio-based raw materials, the ‘green’ bottle mimics the properties of PET and is fully recyclable.
CW4K_waterbottle
Package Case Study
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Charity close to packaging suppliers' hearts offers limited-edition bottle

CannedWater4Kids offers limited-edition steel water bottle with colorful CW4K graphics produced by UV cylindrical printer.
SunPure_Beauty
Package Case Study
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HDPE ovals provide trendy look for haircare line

SunPure Beauty line attracts salon customers with luxury look.
Naeve_Water
Package Case Study
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Glass bottles convey both luxury, sustainability

Bottle shape, frosted decoration, cork cap and top label lend a luxury look while meeting the company’s goals for environmentally responsible packaging.
Hacendado_tuna
Package Case Study
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Peelable ends improve the opening of tuna cans

The ends allow for smooth and safe opening, a plus for guarding against sharp edges on cans, and provide convenience in a category where many packages frustrate consumers.
Calle_Azul
Package Case Study
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Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Bookbinder_soup
Package Case Study
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Famous Philadelphia soup brand selects glass packaging

Bookbinder Specialties chooses glass jars for new line of all-natural, gluten-free gourmet soups that meet consumer desire for resealability.
Package Case Study
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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
Package Case Study
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Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
SHAPELY DESIGN. Safeway Foods has brought a distinctive shape to the table in the new design for its ice cream containers. Custo
Package Case Study
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Safeway brings a custom package shape to private-label--with cost savings

Are store brands on the cusp of bringing a new dimension to store shelves? Structural innovation largely has been the domain of national brands.
Package Case Study
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