Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»

Case Studies

Rigid Container Packaging

Package Case Study
|

Bulk organic snacks get green PLA retail pack

For its bulk line of five Organic Acres brand dried fruit and nut blends, Tropical Foods, Charlotte, NC, has launched a corn-based plastic container that brand manager Chad Hartman says “is a logical fit with the organic product.”
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

New cans tout cane sugar

 
Yes_to_Carrots
Package Case Study
|

Yes To says 'yes' to airless dispensers for hair and skin care products

All-plastic pump helps Yes To introduce Yes to Carrots facial moisturizer. Yes to Tomatoes and Yes to Cucumbers will come next.
 the company selected a package that both looked and performed differently from competitors' packages and also conveyed the qual
Package Case Study
|

AriZona's high-tech bottle gives functional beverages a boost

For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.
Package Case Study
|

New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
Package Case Study
|

Two-piece steel cans rev up motor products profile

 Based in Eden Prairie, MN, Sea Foam is a leading supplier of motor treatment products and fuel additives for gasoline and diesel engines.
Package Case Study
|

Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
MADE_beverage
Package Case Study
|

Tenaya launches high-acid, shelf-stable beverages in aseptic PET bottles

Reportedly among the first of its kind in North America, the organic beverages use bottles with a barrier coating.
Package Case Study
|

Soccer fans may get a kick out of new beer can

SABMiller to introduce a can with a full-aperture end for the World Cup tournament. It’s recyclable, and it transforms the can into a convenient drinking cup.
Slingshot_AriZona
Package Case Study
|

AriZona Iced Tea bottle provides refreshing carbon footprint

Lightweight barrier PET bottle reduces the carbon footprint, protects the product, and makes it easier for consumers to handle.
Method's goal was to change category norms by better understanding the category and its consumers.
Package Case Study
|

Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.
Rubio's
Package Case Study
|

Mexican-food chain restaurant launches100% rPET container

Rubio’s announces slew of sustainability-related initiatives, including the launch of the first Bottle Box 100% rPET foodservice container.
Package Case Study
|

PUMA's "Clever Little Bag"

Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
Package Case Study
|

New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males. 
Package Case Study
|

Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?

Pages

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.