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Case Studies

Rigid Container Packaging

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Two-piece steel cans rev up motor products profile

 Based in Eden Prairie, MN, Sea Foam is a leading supplier of motor treatment products and fuel additives for gasoline and diesel engines.
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Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
MADE_beverage
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Tenaya launches high-acid, shelf-stable beverages in aseptic PET bottles

Reportedly among the first of its kind in North America, the organic beverages use bottles with a barrier coating.
Package Case Study
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Soccer fans may get a kick out of new beer can

SABMiller to introduce a can with a full-aperture end for the World Cup tournament. It’s recyclable, and it transforms the can into a convenient drinking cup.
Slingshot_AriZona
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AriZona Iced Tea bottle provides refreshing carbon footprint

Lightweight barrier PET bottle reduces the carbon footprint, protects the product, and makes it easier for consumers to handle.
Method's goal was to change category norms by better understanding the category and its consumers.
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Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.
Rubio's
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Mexican-food chain restaurant launches100% rPET container

Rubio’s announces slew of sustainability-related initiatives, including the launch of the first Bottle Box 100% rPET foodservice container.
Package Case Study
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PUMA's "Clever Little Bag"

Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
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New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males. 
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Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?
1800_Tequila
Package Case Study
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Tequila-based spirits launch in cartons

Portable, eco-friendly 1-L cartons are newest conveyance for premium tequila brand mixes.
Dipping_Chocolate
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Co-packer provides the precision in applying Dipping Chocolates label

Some of the best ideas appearing on store shelves today have come about because brand marketers go outside of their companies for ideas.
 LOOK. Brown-Forman redesigned the bottle, label, and cap for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey.
Machine Case Study
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Line upgrade accommodates redesigned Gentleman Jack packaging

Jack Daniels team tips its cap to performance of new, high-efficiency capping equipment.
Pure-Pro_shake
Package Case Study
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Protein shakes launch in aluminum bottles

ABB (American Body Building) has introduced Pure Pro® 50 ready-to-drink shakes in recloseable, lightweight, 16-oz Alumi-Tek aluminum bottles from Ball Corporation.
Orgain
Package Case Study
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Packaging supports new ripple in functional beverages

Dr. Andrew Abraham identified a need for a nutrition-packed product, as part of a personal diet regimen, in functional beverages.

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