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Case Studies

Rigid Container Packaging

Celsius cans
Package Case Study
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Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
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L'Oreal Rexam
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L’Oreal Paris compact launches in U.S.

ABS screw cap embossed with L’Oreal Paris logo, integral liner, and crystalline, glass-like PETG jar deliver stunning appearance for make-up compact.
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.
Stack3
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Portable, stackable single-serve wine launched

More than a gimmick, Stacked Wines’ new single-serve PET packaging uses proprietary technology to deliver convenience, a longer shelf life, and a premium wine-drinking experience.
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Clorox concentrates bleach for smaller bottle

Slimmer, smaller bleach bottle introduced for Clorox that holds concentrated product that reduces the amount of plastic and water used by the brand.
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Resealable latex lid allows for savoring of whisky shots

Scottish Spirits Single Grain Scotch Whiskey in a 12-oz can now comes with a resealable, reusable latex cap that allows for product consumption over time.
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Custom container brings IHOP experience home

Launch of IHOP at Home syrups requires custom-molded container that presents significant manufacturing challenges in order to replicate the restaurant experience.
AFTER: Squared-up bottle with offset neck is easier to pour and easier to store in the fridge door.
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The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD

New easier-to-pour, easier-to-store, more supply chain-efficient bottle for SunnyD gallon positions packaging as a value-added asset for both the consumer and brand owner.
Xcel Milk is packaged in an injection/stretch blow-molded bottle made from rPET.
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Milk-based drink for post-exercise recovery flexes rPET muscles

High-quality post-exercise recovery drink launches in the U.K. in a unique, sporty 500-mL bottle made from rPET.
Closeup (above) shows air rinsing.
Machine Case Study
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BBQ sauce/salad dressing line built on best in class

Faced with rapid growth—driven by the popularity of its Sweet Baby Ray’s BBQ sauce—Ken’s Foods is adding new lines where needed. The Las Vegas plant has the latest.
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Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.
Vemma Verve
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Vemma rebrands with cylindrical HDPE containers

Containers for Verve! Low Carb Shot feature full-body sleeve and continuous-thread closure.
Resealable aluminum is quick-chilling and helps a good cause.
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Root beer in aluminum pint bottle

For premier craft brewer Oskar Blues Brewery of Lyons, CO, combining their home-brewed root beer with a convenient, quick-chilling, resealable aluminum bottle benefited not only Oskar Blues and its customers but also the family of Brian Stiff.
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Tropicana's bold shift to PET

Project "Inspiration" takes Tropicana Pure Premium into four new PET bottles, including two handled containers made with a new EBM grade that’s approved for recycling.
TOUGHER TAMPER PROOFING. The screen-printed bottles are manually topped off with cork stoppers and shrink film neck capsules (left) that replaces the previous, vertical paper TE banding.
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Raising spirits' packaging profile

Uniquely shaped bottles, screen-printed graphics, stopper corks, and shrink-sleeve neck capsules give Death's Door gin, vodka, and white whisky lively shelf appeal.

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