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Case Studies

Rigid Container Packaging

Package Case Study
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Molded-pulp bottle disrupts laundry detergent category

The Seventh Generation container consists of a molded-pulp outer shell made from 70% recycled cardboard (OCC) and 30% old newspapers (ONP) that can be recycled up to seven times.
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Carols_Daughter_Monoi
Package Case Study
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Custom packaging lends upscale look to ethnic hair care products

‘Food for hair’ concept employs bottles that evoke jam jars and salt shakers.
Fisher_Nuts
Package Case Study
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New PET nut container provides clear benefits

A new see-through PET container for Fisher Nuts provides more sustainability, as well as a greater perception of freshness than former composite can packaging.
7Up_EcoGreen_bottle
Package Case Study
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PepsiCo Canada unveils 7UP EcoGreen 100% rPET Bottle

First soft drink bottle in North America to be made from 100% rPET will reduce the amount of virgin plastic used by approximately 6 million pounds annually.
Package Case Study
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Tea redesign reflects growing sophistication of organics consumers

For Choice Organic Teas, the redesign of the packaging for its Original tea line could be likened to polishing a gem.
Package Case Study
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Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again
Denise Lefebvre
Package Case Study
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PepsiCo elaborates on new green PET bottle technology

Denise Lefebvre, director of Advanced Research – Beverage Packaging, for PepsiCo reveals additional details on the announcement of a 100% plant-based PET bottle expected to pilot in 2012.
Nutrilite
Machine Case Study
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Nutrilite rides 'K-Line Express' to big benefits

Rotary labeler and employee input help California facility reap major gains in line productivity.
Single-use dosing. GSK's system is equipped with peristaltic pumps for biopharma products and processing highly active substance
Machine Case Study
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GlaxoSmithKline increases production efficiency with custom filling system

Single-use dosing system eliminates risk of cross-contamination and speeds production start-up time.
Package Case Study
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Anniversary bottles enable Redhook fans to partake, reminisce

Craft beers are hot with consumers, but even they can’t rest on their laurels. At some point, the longstanding among these upstart brews move toward status as mature brands, and they have to reinvent themselves.
Rowse_Honey
Package Case Study
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PET for honey re-launch

Eye-catching new bottles are behind the high-profile re-launch of Rowse Honey, a leading UK honey brand.
Package Case Study
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Bottle made of OCC and ONP

Holding 50 oz of laundry detergent, this molded-pulp bottle—recyclable and compostable—is actually a shell with a LDPE liner inside that holds the product.
LIV_Organic_new
Package Case Study
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LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.
Evian_logo
Package Case Study
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Evian crushes carbon footprint with lighter, easier-to-recycle bottle

Newly designed bottle uses 11% less plastic and up to 50% rPET, and features new look that reflects ‘Live young’ theme.
green_bottle_Pepsi
Package Case Study
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PepsiCo to launch 100% plant-based PET bottle in 2012

Made entirely from bio-based raw materials, the ‘green’ bottle mimics the properties of PET and is fully recyclable.

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