Case Studies

Consumer Product Packaging

Package Case Study

| October 2, 2008

New canister packaging for beef jerky

In late Summer 2008, Oberto Sausage Co., Kent, WA, introduced its 30-counts of prewrapped Oh Boy!

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Package Case Study

| October 2, 2008

Wine debuts in barrier-coated PET bottles

In March 2008, Artisan Wine Co., British Columbia, introduced to Canadian markets its Painted Turtle brand Semillion/Chardonnay and Cabernet/Shiraz wines in 750-mL silicon oxide-coated PET bottles from Ball Corp. (www.ball.com).

Package Case Study

| August 31, 2008

Whisky packaging's got marketing game

The Scotland-based Edington Group has introduced bottled Black Grouse Scotch Whisky in handsome, board-to-board laminated over-cartons converted by Chesapeake Corp. (www.chesapeakecorp.com) and incorporating bright white Incada paperboard from Iggesund (www.iggesund.com).

Package Case Study

| August 31, 2008

Woven-mesh film bags are purr-fect for pet food

Innovative converting process results in a woven-mesh film bag that is durable, attractive, and economical for pet-food producer American Nutrition.

Package Case Study

| August 31, 2008

Single-use caulk packs debut

GE Caulk Singles replace squeeze tubes and caulk guns for convenient, on-the-go application.

Machine Case Study

| August 31, 2008

Del Monte pounces on Meow Mix pouch line

Robotic case-loading system at Del Monte Pet Foods propels pouch production into an automated tiger.

Package Case Study

| August 5, 2008

A 25% premium through design? P&G hopes to clean up in dish detergent

Can design help bring a 20% to 25% sales premium at retail over competing brands?

Package Case Study

| August 4, 2008

Pacific seafood's new sustainable shipping cases

The days are growing longer, the sun feels warmer, and that means one thing: summer is here!

Package Case Study

| August 3, 2008

Spicy-hot chips get fiery package graphics

Oregon-based Kettle Foods, a producer of all-natural snack foods, is rolling out Kettle brand Death Valley Chipotle Potato Chips nationwide this summer.