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Case Studies

Consumer Product Packaging

Jawbone
Package Case Study
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Personal technology headset gets sustainable package redesign

Medical syringe packaging provides inspiration for Bluetooth headset redesign that uses 68% less plastic than original packaging.
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Package Case Study
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Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
Exal_Alcoa_award
Package Case Study
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Beverage 'bottle can' wins DuPont Diamond Award

A multifaceted, game-changing technology for aluminum bottles has been aptly named a Diamond award winner for Excellence in Innovation, Cost/Waste Reduction, and Sustainability.
Personna
Package Case Study
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Personna M5 shaving system earns AmeriStar Award

Supply chain collaboration leads to a clamshell design that puts the package on a par with American Safety Razor’s five-blade, state-of-the-art product.
Deli_cartons
Package Case Study
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Bamboo cushion for Dell hardware is certified compostable

Dell receives ASTM D6400 certification for its bamboo netbook and laptop cushion packaging, ensuring compostability and biodegradability.
Package Case Study
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PUMA's 'Clever Little Bag'

Sports lifestyle company PUMA has developed a greener footwear package as part of a company-wide initiative to reduce PUMA’s “paw print.”
Method's goal was to change category norms by better understanding the category and its consumers.
Package Case Study
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Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.
XO_Athletic
Package Case Study
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Ameristar winner performs in 100% rPET

An athletic product packaged in a 100% rPET clamshell provides significant savings in virgin material and in energy use.
Package Case Study
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100% compostable bag debuts for SunChips

Making good its promise to convert its one-third PLA bag to a 100% compostable version by Earth Day 2010, Frito-Lay debuts the new SunChips bag in the U.S.
Package Case Study
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Redesigned mousetrap takes category to new level

As the Scotts Co. designed an improved mousetrap, it also issued this challenge to its creative team: Design a package that is on a par with the new product.
Package Case Study
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Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?
Method_Laundry
Package Case Study
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Compacted bottle and formula pack a punch of laundry detergent

Method’s new ultra-concentrated 8X, plant-based laundry detergent offers definitive consumer convenience, in a hand-held pump-spray bottle. 
Package Case Study
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Talk about inhaling your food...

 
Bona
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Bona introduces floor-care systems in reusable tote

Unique package design aligns with company’s commitment to sustainable floor care.
Amigos
Package Case Study
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Compostable wrapper for chocolate supports company's eco-vision

Environmentally conscious coffee, tea, and chocolate company chooses earth-friendly packaging for its Fair Trade chocolate from Ecuador.

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