Case Studies

Consumer Product Packaging

Medtronic Vascular's new package for its Aurora biliary stent is based on a space-saving two-piece thermoform that's packed insi
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Two-piece tray delivers surgical stents

For a new self-expanding surgical stent, Medtronic Vascular selects compact new thermoform design to make the product easy to unpack.
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Pipeline: Innovation continues

As I wrote last month, I’m still trying to clean 2003 out of my office, and there were a few other packages that bear examination, although with relatively modest detail.
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WD-40 blasts into wider coverage

Long used to having its namesake product fix squeaks in tight places, the WD-40 Co. also knows some things need a wide spray of the lubricant.
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Unilever tries self-piercing closure

Unilever Bestfoods Europe has adopted a new self-piercing plastic closure for its Calvé mayonnaise that’s marketed in the Netherlands.
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Retooling hardware packaging

Our annual look at hardware packaging ranges from the cute (fancy seed pails) to the creatively functional (driveway sealer in an easy-pour bucket).
An 8-oz aerosol can with a special relief valve and a foam insert now allows Ultra Blue to market and ship propane gas for do-it
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Cool pack for a hot product

Ultra Blue’s new handheld propane torch uses a patented container and valve to safely deliver the gas to do-it-yourselfers.
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A grateful label design

Wine packager Allied Domecq Wines recently turned to Michael Osborne Design to create new packaging for its J.Garcia Chardonnay, Cabernet Sauvignon, and Merlot wines.
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Flexible packaging and labeling winners

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Transfer print 'pops' prototype boxes

Private-label packager Huish Detergents, Salt Lake City, UT, is vertically integrated, operating its own printing presses and machinery to convert corrugated into detergent boxes that it fills.
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Golden Mummy winners

Kraft Macaroni and CheeseKraft Food and Cello FoilKraft Foods recently changed the packaging format for its 12 and 15-pack bundles by replacing a shrink film, to improve appearance and eliminate loading problems due to skewed bundles, with ExxonMobil Chemical’s Bicor® AB-X film.
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Microsoft pack wins EPA design challenge

A new shipping package that looks like an envelope and protects like a box won the Environmental Protection Agency’s Cradle-to-Cradle E-Commerce Package Design Challenge, announced at the recent Pack Expo Las Vegas show in October.
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Efficiency tops 90% at Edna Valley Vineyard

A first-of-its-kind accumulation table boosts bottling efficiency by 20% and helps attract new business.See video
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Color 'caps' new jars for detergent capsules

A striking new PET jar, designed and blow-molded by RPC Containers Blackburn, is now serving up capsules of Persil liquid laundry detergent for Lever Fabergé, Kingston-upon-Thames, Surrey, England.
Unilever selected a translucent pearlescent blue color to set off its Wisk detergent from the competition.
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Wisk bottle color breaks the mold

Wisk bottle color breaks the mold Unilever selected pearlized blue color for liquid detergent bottles by working closely with its color supplier and blow molders.
It's almost impossible to tell any difference between the three blister packs that make up the Perfect Glue line, but the glues
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Container, closure, and package make Perfect Glue

Macco Adhesives introduces three new household adhesives in a variety of containers, but all with similar overpackaging.

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