Case Studies

Consumer Product Packaging

Unilever selected a translucent pearlescent blue color to set off its Wisk detergent from the competition.
Package Case Study
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Wisk bottle color breaks the mold

Wisk bottle color breaks the mold Unilever selected pearlized blue color for liquid detergent bottles by working closely with its color supplier and blow molders.
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It's almost impossible to tell any difference between the three blister packs that make up the Perfect Glue line, but the glues
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Container, closure, and package make Perfect Glue

Macco Adhesives introduces three new household adhesives in a variety of containers, but all with similar overpackaging.
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Time to market 'Vanish'es

To get on the bandwagon of oxygen-action cleaners, Reckitt Benckiser selected polypropylene cups, injection-molded and decorated by RPC Containers Blackburn for its new Vanish Oxi Action.
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Outlaw line shrinks from aluminum

Houston-based Pennzoil-Quaker State is in the middle of a significant shift to plastic bottles and SleeveCo full-body shrink-sleeve labels for its line of Outlaw car care products.
Three different product/package combinations run on Diversified Brands' new line thanks to pucks manufactured with one external
Machine Case Study
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Innovation rolls on

New packaging equipment and puck handling system help Diversified Brands launch Scratch Fix 2in1 automotive touch-up paint in a new plastic ‘tube’.
Gro-Tec's new pressure tank for Wal-Mart's Eliminator Grass and Weed Killer combines the features of a pump sprayer and a handy
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Pressuring the competition

Gro-Tec’s Eliminator herbicide comes in a unique pressure tank applicator that’s now being used for other products, too.
Adhesive helps stabilize pallet loads, which benefits shipments in transit and makes them easier to stack for Lafarge's customer
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Lafarge constructs sturdy shipments

A water-based palletizing adhesive helps stabilize pallet loads of construction materials in transit.
The combination of thermal-transfer print engine and pressure-sensitive label applicator now applies labels to 
corrugated cases
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Mohawk Paper reinvents its labeling operation

Glue-applied pre-printed labels were both unattractive and a drag on efficiency at Mohawk Paper, so the firm switched to online print-and-apply technology.
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Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
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Clear codes on chemicals

General Chemical Canada has greatly improved the way it imprints lot numbers on 50- and 100-lb high-density polyethylene bags of calcium chloride it produces by installing new ink-jet coding equipment from Matthews Intl.
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Cool bottles for a hot market (sidebar)

Pump effort proves fruitful
Line technician Omar Micheo loads a fresh roll of foil-based film to one of the six f/f/s machines that wrap Nephron's vials.
Package Case Study
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Wrapping of vials catches on at Nephron

Concerns over mis-dosing and product integrity have led a Florida drug maker from bulk-packed vials to individually wrapped vials for certain customers.
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Birds Eye Foods' art management pays dividends

This summer, Rochester, NY-based Birds Eye Foods launched several new sauced frozen vegetables (shown) in flexible bags with prepress work executed through an agreement with Vertis, an integrated marketing and advertising solutions firm.
Package Case Study
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
Package Case Study
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Labels propel Crush promotion

Specially labeled soft drink bottles are playing an integral role in an Internet-based promotional contest for Canadian consumers of Crush carbonated soft drinks marketed by Cadbury Beverages Canada.

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