In preparing the launch of its all-in-one Armor All Premium Wash & Wax + Protect auto care product, Armoured AutoGroup of Danbury, CT, sought a distinctive package design that would stand out in the crowded car care category.
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Mumbai, India-based agricultural products company Godrej Agrovet Ltd. (GAVL) was thinking outside the bag when it launched its Vipul granulated and liquid plant regulator product in a custom-designed PET bottle.