Case Studies

Consumer Product Packaging

Package Case Study
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Ultra-premium petfood gets reclosable seal

Pet Food UK selects a 1.5-kg flexible pouch for its new petfood product that uses a reclosable hook-and-fastener system to provide convenience and product protection.
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GreenShield Organic sugarcane-based HDPE bottle
Package Case Study
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Sugarcane-based bottle aligns with organic cleaners

Organic cleaning products company Greenology switches to sugarcane-based HDPE bottles that provide the same functionality as petroleum-based packaging in a renewable material.
New Weiman floor cleaner package design
Package Case Study
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New floor cleaning bottle triples Weiman’s sales

Replacing a lime-green oblong bottle with a clean, soft-edged, ergonomic container that clearly communicates the product’s use, Weiman’s new floor cleaner bottle triples sales.
Porsche 1
Package Case Study
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VIP gift box for VIP Porsche owner

Porsche China creates a specialty gift box for owners of its new, limited-edition Porsche 918 Spyder to convey luxury and customer care.
Consumer with 3M Scotch Tape carton
Package Case Study
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'Empty' box design delivers brand message

A seemingly empty box for 3M’s Scotch Magic Tape holds five rolls of replacement tape, emphasizing the ‘invisible’ nature of the adhesive product through packaging.
Shure headphones
Package Case Study
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Audio brand enters retail with bolder, brighter design

Bright colors differentiate packaging for a line of high-quality, budget-priced headphones from Shure. Up-close product photography emphasizes sound quality.
MULTIPLE COMPONENTS. It may involve a lot of parts, but the Airopack concept delivers an elegant finished package that replaces
Package Case Study
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Method strikes again

A dispensing system that relies on compressed air rather than a chemical propellant is the latest from a company that has re-written the rules of packaging countless times already.
Sonoco produces plant-based, bio-resin blow-molded bottles for Ecover's green cleaning line in North America.
Package Case Study
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Ecover employs plant-based bottles for new home care cleaning line

Sonoco produces plant-based, bio-resin blow-molded bottles for Ecover's green cleaning line in North America.
User-friendly grip for new range of fertilizers.
Package Case Study
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Fresh packaging for trusted products

A new series of bottles features a special base design for ASB Greenworld‘s concentrated fertilizers.
New design
Package Case Study
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Core values—real, honest, natural—conveyed by pet food pack

The Honest Kitchen redesigns the packaging graphics for its natural pet foods, using hand-drawn illustrations of key ingredients and copy to lend an artisan feel.
Package Case Study
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New tissue brands make a splash

Package graphics for a new line of bathroom and kitchen paper products under the Little Duck name emphasize softness and luxury, while still conveying value.
Package Case Study
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Souped-up bottle design drives interest in new Armor All product

In preparing the launch of its all-in-one Armor All Premium Wash & Wax + Protect auto care product, Armoured AutoGroup of Danbury, CT, sought a distinctive package design that would stand out in the crowded car care category.
A packing workstation at the Stanley Black & Decker DC in Tessenderlo, Belgium.The sensor-controlled silo is filled with the air cushions.
Machine Case Study
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Air cushion dispenser helps DC meet targets

New air-cushion void fill machines allow Stanley Black & Decker to package more than 16,000 shipments per day for retail stores and regional DCs.
Package Case Study
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Redesign pens new chapter for BIC

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
COMBINATION PACKAGE.  By using both paperboard and plastic in its Bonus Pack carton, UPG was able to get a terrific combination of shelf impact, clarity, and cost optimization.
Package Case Study
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Visibility the key to Bonus Pack

For this special promo package sold exclusively through PetSmart stores, it was essential that the primary packs inside be clearly visible to the consumer in the store.

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