Case Studies

Consumer Product Packaging

Consumer with 3M Scotch Tape carton
Package Case Study
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'Empty' box design delivers brand message

A seemingly empty box for 3M’s Scotch Magic Tape holds five rolls of replacement tape, emphasizing the ‘invisible’ nature of the adhesive product through packaging.
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Shure headphones
Package Case Study
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Audio brand enters retail with bolder, brighter design

Bright colors differentiate packaging for a line of high-quality, budget-priced headphones from Shure. Up-close product photography emphasizes sound quality.
MULTIPLE COMPONENTS. It may involve a lot of parts, but the Airopack concept delivers an elegant finished package that replaces
Package Case Study
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Method strikes again

A dispensing system that relies on compressed air rather than a chemical propellant is the latest from a company that has re-written the rules of packaging countless times already.
Sonoco produces plant-based, bio-resin blow-molded bottles for Ecover's green cleaning line in North America.
Package Case Study
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Ecover employs plant-based bottles for new home care cleaning line

Sonoco produces plant-based, bio-resin blow-molded bottles for Ecover's green cleaning line in North America.
User-friendly grip for new range of fertilizers.
Package Case Study
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Fresh packaging for trusted products

A new series of bottles features a special base design for ASB Greenworld‘s concentrated fertilizers.
New design
Package Case Study
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Core values—real, honest, natural—conveyed by pet food pack

The Honest Kitchen redesigns the packaging graphics for its natural pet foods, using hand-drawn illustrations of key ingredients and copy to lend an artisan feel.
Package Case Study
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New tissue brands make a splash

Package graphics for a new line of bathroom and kitchen paper products under the Little Duck name emphasize softness and luxury, while still conveying value.
Package Case Study
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Souped-up bottle design drives interest in new Armor All product

In preparing the launch of its all-in-one Armor All Premium Wash & Wax + Protect auto care product, Armoured AutoGroup of Danbury, CT, sought a distinctive package design that would stand out in the crowded car care category.
A packing workstation at the Stanley Black & Decker DC in Tessenderlo, Belgium.The sensor-controlled silo is filled with the air cushions.
Machine Case Study
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Air cushion dispenser helps DC meet targets

New air-cushion void fill machines allow Stanley Black & Decker to package more than 16,000 shipments per day for retail stores and regional DCs.
Package Case Study
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Redesign pens new chapter for BIC

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
COMBINATION PACKAGE.  By using both paperboard and plastic in its Bonus Pack carton, UPG was able to get a terrific combination of shelf impact, clarity, and cost optimization.
Package Case Study
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Visibility the key to Bonus Pack

For this special promo package sold exclusively through PetSmart stores, it was essential that the primary packs inside be clearly visible to the consumer in the store.
Package Case Study
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Bowser Beer for Dogs mimics longneck beer bottles

A broth-based beverage for dogs, Bowser Beer in 12-oz amber PET bottles is made for ‘beer drinkers and dog lovers who do almost everything with their dogs.’
Flowcontrol means no glugging or spills.
Package Case Study
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Flowcontrol bottle for motor oil

A custom 5-L oil container for leading UK producer Millers Oils features a unique dispensing closure that allows the oil to be fully controllable and to flow freely and easily.
Trapped blister uses RPET for the thermoformed blister component.
Package Case Study
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Spout attachment trapped in a blister

A trapped blister is the packaging format selected by Park City, UT-based Choomee Inc. for its Sip’n Soft Top product.
Package Case Study
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PET grows business for Indian agri product

Mumbai, India-based agricultural products company Godrej Agrovet Ltd. (GAVL) was thinking outside the bag when it launched its Vipul granulated and liquid plant regulator product in a custom-designed PET bottle.

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