Case Studies

Cartoning & Boxes

New design: Gluten Free
Package Case Study
|

A fruitful package change

GoodBelly probiotic juice brand changes its carton graphics to emphasize the flavor appeal of its products, while paring down its probiotic message to appeal to mass-market consumers.
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Global Life Technologies and James Alexander bring Nozin nasal sanitizer to market to reduce the risk of the spread of infection
Package Case Study
|

Packaging partnership ‘delivers’ Nozin® antiseptic

Global Life Technologies and James Alexander bring Nozin® Nasal Sanitizer® to market to reduce the risk of the spread of infection, without antibiotics.
Package Case Study
|

Gabletop cartons for unique cow’s milk establishes credentials

In launching its easy-to-digest milk brand in the U.S., New Zealand-based company a2 Milk chooses cartons to tell its brand story and maximize shelf appeal.
AIMCAL Product of the Year
Package Case Study
|

Golf ball package hits a hole in one

Packaging for Titleist golf balls is awarded AIMCAL’s Product of the Year for its transfer-metallized sleeves and cartons, which offer an ‘almost a 3D effect.’
Package Case Study
|

All-natural cocktail mixers adopt aseptic carton packaging

‘A revolution for the cocktail mixer category,’ according to Powell & Mahoney, a new aseptic carton for the company’s products preserves the mixers’ clean, authentic flavor.
Organic Steel-Cut Oatmeal
Package Case Study
|

Ready-made steel-cut oats in a retort carton

Steel cut oats, made from whole oat groats, are an excellent source of protein, soluble and insoluble fiber, and select vitamins and minerals.
Shue_Unidyne 1
Package Case Study
|

Commemorating a classic with vintage design

A limited-edition version of the iconic Model 55 Unidyne microphone is packaged with striking graphics that draw on archival packaging and ad graphics for inspiration.
Kura 1
Package Case Study
|

Protein powder packaging taps into New Zealand origins

Packaging for new Smoothie Powder product containing New Zealand dairy protein uses clean, modern, and premium graphics, while telling the story of its origins, without feeling rustic.
HOT-FILLED CUPS. Once cups emerge from hot-filling and lidding, they’re encased in paperboard sleeves and then robotically place
Machine Case Study
|

Quick-change comes to trays, cases

Versatility and quick changeover in erecting cases and trays was the missing piece to the puzzle when it came to this cup-filling line at Leahy Orchards. Solution: Trayfecta.
A 10-pack of Peeps
Machine Case Study
|

Automatic case packing for Peeps

A move from RSCs to retail-ready packaging for its Peeps candy prompts Just Born to replace its manual secondary packaging process with fully automatic equipment.
FILLER BLOCK. The 12-oz glass bottles typically run through the rinser/filler/crowner at a speed of about 350/min.
Machine Case Study
|

Craft brewer returns to sweet home Chicago

CAGR is at 50% over the past five years, so Lagunitas is hitting on all cylinders. The future looks even brighter since the firm opened a new brewery on Chicago’s west side.
The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
Package Case Study
|

Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.
Porsche 1
Package Case Study
|

VIP gift box for VIP Porsche owner

Porsche China creates a specialty gift box for owners of its new, limited-edition Porsche 918 Spyder to convey luxury and customer care.
Consumer with 3M Scotch Tape carton
Package Case Study
|

'Empty' box design delivers brand message

A seemingly empty box for 3M’s Scotch Magic Tape holds five rolls of replacement tape, emphasizing the ‘invisible’ nature of the adhesive product through packaging.
Shure headphones
Package Case Study
|

Audio brand enters retail with bolder, brighter design

Bright colors differentiate packaging for a line of high-quality, budget-priced headphones from Shure. Up-close product photography emphasizes sound quality.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.