Nestlé Products of Canada posed this challenge to One80Design in updating the packaging for its venerable Turtles brand: Redefine the brand, but maintain the emotional equities and heart-felt delight that consumers feel toward the brand.
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The Maryland Poison Center has warned that the packaging and label copy of a new form of Children’s Tylenol could confuse parents and even medical professionals to accidentally offer a double dose that could cause liver damage.
ColorKiss by Orlandi is a unique use of flexible packaging to hold a single application of lipstick. Developed by Dale Beal, Orlandi vice president of marketing, it uses an exclusive license for the inventor’s patented system.
A leading producer of frozen gourmet desserts, Montreal-based Martin Dessert recently upgraded its quality-control efforts by adding X-ray inspection equipment to detect foreign objects that might find their way into the product.