Case Studies

Blisters & Clamshells

A new packaging design for GE light bulbs optimizes how information is presented on labels and the manner in which the products
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Consumers help GE see the light

Three-year project uncovers consumer frustrations in buying light bulbs and responds with a package design that takes the guesswork out of product selection.
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Sobeys uses both white and black sensor pads for its high-priced meat cuts, depending on the color of the meat tray.
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Sobeys' EAS tags thwart thieves

Canadian supermarket chain uses electronic article surveillance on a variety of packages—including fresh meats—to minimize shoplifting.
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Flexible approach to applying lipstick (sidebar)

ColorKiss by Orlandi is a unique use of flexible packaging to hold a single application of lipstick. Developed by Dale Beal, Orlandi vice president of marketing, it uses an exclusive license for the inventor’s patented system.
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Gephar brings blisters in-house

Self-packaging of blister packs is in fashion for Gephar Food, an Italian contract packager of ‘parapharmaceuticals.’
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X-ray inspection boosts QC

A leading producer of frozen gourmet desserts, Montreal-based Martin Dessert recently upgraded its quality-control efforts by adding X-ray inspection equipment to detect foreign objects that might find their way into the product.
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DVD case now for software

When Eidos looked to package its multi-disc game software, Commandos 3: Destination Berlin and Deus Ex: Invisible War for North America, it selected the slim triple Alphapak from Nexpak.
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Pipeline: Innovation continues

As I wrote last month, I’m still trying to clean 2003 out of my office, and there were a few other packages that bear examination, although with relatively modest detail.
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Retooling hardware packaging

Our annual look at hardware packaging ranges from the cute (fancy seed pails) to the creatively functional (driveway sealer in an easy-pour bucket).
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2-in-1 packs 'TAP' Rx simplicity

Prevacid NapraPAC™ in two strengths is available from TAP Pharmaceutical Products Inc., Lake Forest, IL.
An 8-oz aerosol can with a special relief valve and a foam insert now allows Ultra Blue to market and ship propane gas for do-it
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Cool pack for a hot product

Ultra Blue’s new handheld propane torch uses a patented container and valve to safely deliver the gas to do-it-yourselfers.
It's almost impossible to tell any difference between the three blister packs that make up the Perfect Glue line, but the glues
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Container, closure, and package make Perfect Glue

Macco Adhesives introduces three new household adhesives in a variety of containers, but all with similar overpackaging.
Plitt's seafood tote is not only rugged, but easily identifiable.
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'Catch and release' packaging

Seafood processor Plitt shifts from waxed corrugated to returnable crates to save money, time, and damage.
The digital case printer uses a shuttle system to convey the bottom case blank from a stack in the magazine (top) up into the pr
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Kenosha Beef makes a case for digital printing

An off-line digital case printer saves $50ꯠ/yr in labor and label costs.See in-plant video
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Thermoforming proves swell for Jo-El

“Hardware manufacturers were not known for offering consumer-friendly packaging in the past,” admits Benny Vestergaard, logistics manager of Jo-El Electric A/S, Odense, Denmark.
While most dental packets at Kodak are bundled in a polyester band and then flow-wrapped in a film/foil laminate (left), SureSof
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A softer, gentler packet

When product development and packaging engineers at Kodak came up with a more patient-friendly dental film, a new approach to packaging was part of the package.

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