Case Studies

Blisters & Clamshells

Package Case Study
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Toshiba debuts environmental hybrid pack for Sam's Club

Toshiba America Electronic Components Inc., Irvine, CA, uses Winterborne’s patent-pending EnviroShell™ packaging for a trio of memory storage devices introduced at Sam’s Club late last year.
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Package Case Study
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Plastic pack contains unit-dose blister packs

Child-resistance, senior friendliness, patient compliance, product protection, brand differentiation, and the ability to run on existing blister packaging equipment are the key benefits that earned a DuPont Silver Award for Shellpak™ from MeadWestvaco Healthcare Packaging.
Package Case Study
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Shapely cartons redefine Turtles brand

Nestlé Products of Canada posed this challenge to One80Design in updating the packaging for its venerable Turtles brand: Redefine the brand, but maintain the emotional equities and heart-felt delight that consumers feel toward the brand.
Package Case Study
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Tylenol questioned about Meltaway packs

The Maryland Poison Center has warned that the packaging and label copy of a new form of Children’s Tylenol could confuse parents and even medical professionals to accidentally offer a double dose that could cause liver damage.
New cartoning equipment helps Anderson Packaging accommodate the challenging tolerances of cartons such as these from TAP Pharma
Machine Case Study
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CP's custom cartoner handles challenging carton

New equipment helps pharmaceutical contract packager meet its customer demands and stay within its budget.
Package Case Study
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Retort pouches convey freshness in mushrooms

Grupo Ayecue, a manufacturer and marketer of mushrooms in Spain, has a reputation in Europe as a pioneering research and development company.
The first four lines of Topps' cards to move to the new package are these baseball card brands.
Package Case Study
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Baseball collector cards in new 'vault'

Topps continues to broaden market for collector cards with retail packs now selling for up to $30. New packaging virtually eliminates shoplifting.
Package Case Study
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Making 'scents' of technology

NutriSystem markets plastic bottles with three closures, each of which emits an aroma designed to enhance the appeal of water for dieters.
A new packaging design for GE light bulbs optimizes how information is presented on labels and the manner in which the products
Machine Case Study
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Consumers help GE see the light

Three-year project uncovers consumer frustrations in buying light bulbs and responds with a package design that takes the guesswork out of product selection.
Sobeys uses both white and black sensor pads for its high-priced meat cuts, depending on the color of the meat tray.
Machine Case Study
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Sobeys' EAS tags thwart thieves

Canadian supermarket chain uses electronic article surveillance on a variety of packages—including fresh meats—to minimize shoplifting.
Package Case Study
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Flexible approach to applying lipstick (sidebar)

ColorKiss by Orlandi is a unique use of flexible packaging to hold a single application of lipstick. Developed by Dale Beal, Orlandi vice president of marketing, it uses an exclusive license for the inventor’s patented system.
Machine Case Study
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Gephar brings blisters in-house

Self-packaging of blister packs is in fashion for Gephar Food, an Italian contract packager of ‘parapharmaceuticals.’
Machine Case Study
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X-ray inspection boosts QC

A leading producer of frozen gourmet desserts, Montreal-based Martin Dessert recently upgraded its quality-control efforts by adding X-ray inspection equipment to detect foreign objects that might find their way into the product.
Package Case Study
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DVD case now for software

When Eidos looked to package its multi-disc game software, Commandos 3: Destination Berlin and Deus Ex: Invisible War for North America, it selected the slim triple Alphapak from Nexpak.
Package Case Study
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Pipeline: Innovation continues

As I wrote last month, I’m still trying to clean 2003 out of my office, and there were a few other packages that bear examination, although with relatively modest detail.

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