Case Studies

Blisters & Clamshells

MATERIALS AYED. Costco's private label line of upscale cosmetics replaces vinyl clamshells with paperboard and RPET blisters 
th
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Costco's packaging makeover revealed

The company’s revamped club store packaging yields cosmetics with an environmentally friendly bent—with more iterations on the way.
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Machine Case Study
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Thermoformed And Packaged by Costco

Costco developed two customized packaging machines for package assembly and sealing associated with this new packaging format. A machine is located at each of its packaging operations, in Costco’s Monroe, NJ, plant, and National City, CA.
FUNCTIONAL APPEARANCE. Four-packs of cat head-shaped or dog bone-shaped applicators make it easy for pet owners to know if the f
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New pack delivers treatment 'Spot On' the 'Well'mark

Wellmark’s distinctive thermoformed packs with ‘Pet Specifix’ applicators help pet owners apply the appropriate flea and tick topical treatment to cats or dogs.
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TI's well-calculated Gen 2 RFID rollout

Texas Instruments’ E&PS calculator business unit did its homework before it became the first Wal-Mart supplier to tag packages with Gen 2 RFID technology.
Package Case Study
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Brand restaging gives Seagram's, coolers category a lift

Can the impact of dollars invested in a package redesign be measured on the bottom line?
Package Case Study
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Dissolvable supplement strips in portable packs

Dyna-Tabs, LLC, Brooklyn, NY, brings the melt-on-the-tongue convenience of dissolvable strips in portable packaging to a line of eight vitamin and dietary supplements introduced globally in April 2005.
Package Case Study
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Toshiba debuts environmental hybrid pack for Sam's Club

Toshiba America Electronic Components Inc., Irvine, CA, uses Winterborne’s patent-pending EnviroShell™ packaging for a trio of memory storage devices introduced at Sam’s Club late last year.
Package Case Study
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Plastic pack contains unit-dose blister packs

Child-resistance, senior friendliness, patient compliance, product protection, brand differentiation, and the ability to run on existing blister packaging equipment are the key benefits that earned a DuPont Silver Award for Shellpak™ from MeadWestvaco Healthcare Packaging.
Package Case Study
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Shapely cartons redefine Turtles brand

Nestlé Products of Canada posed this challenge to One80Design in updating the packaging for its venerable Turtles brand: Redefine the brand, but maintain the emotional equities and heart-felt delight that consumers feel toward the brand.
Package Case Study
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Tylenol questioned about Meltaway packs

The Maryland Poison Center has warned that the packaging and label copy of a new form of Children’s Tylenol could confuse parents and even medical professionals to accidentally offer a double dose that could cause liver damage.
New cartoning equipment helps Anderson Packaging accommodate the challenging tolerances of cartons such as these from TAP Pharma
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CP's custom cartoner handles challenging carton

New equipment helps pharmaceutical contract packager meet its customer demands and stay within its budget.
Package Case Study
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Retort pouches convey freshness in mushrooms

Grupo Ayecue, a manufacturer and marketer of mushrooms in Spain, has a reputation in Europe as a pioneering research and development company.
Package Case Study
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Making 'scents' of technology

NutriSystem markets plastic bottles with three closures, each of which emits an aroma designed to enhance the appeal of water for dieters.
The first four lines of Topps' cards to move to the new package are these baseball card brands.
Package Case Study
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Baseball collector cards in new 'vault'

Topps continues to broaden market for collector cards with retail packs now selling for up to $30. New packaging virtually eliminates shoplifting.
A new packaging design for GE light bulbs optimizes how information is presented on labels and the manner in which the products
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Consumers help GE see the light

Three-year project uncovers consumer frustrations in buying light bulbs and responds with a package design that takes the guesswork out of product selection.

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