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Case Studies

Beverage Packaging

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'Elixirs' launch in textured cans

New Lotus Botanical Elixirs adaptogenic beverages use aluminum cans with tactile printing that offsets the reflective, bright colors of the can design.
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No-fuss wine in a can for everyday consumption

Great tasting, affordable wine, without pretension: that’s what winemaker Ryan Harms set out to create when he founded Union Wine Co. in Tualatin, OR, in 2005.
Commemorative Coke bottle.
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Special shaped aluminum bottle marks a special year for Scotland

Uniting all of Scotland this year was the universal admiration of a special Diet Coke bottle to commemorate Homecoming Scotland 2014.
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PET liquor flask half the weight of glass

Taking a lesson from the popularity of its large-size spirits bottles in PET, M.S. Walker, a wine and spirits wholesaler/distributor, sought the same packaging solution for its 100-mL glass bottles.
CASE PREP. Once cases are erected, they are sent to a partition inserter.
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Spirits producer brings packaging in house

At the heart of Proximo’s Line 5 is a compact secondary packaging cell flexible enough to handle anything from 200-mL PET minis to a 1.75 pyramid-shaped glass bottle.
Th Diamond effect bottle for Harrogate Water Brands.
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Diamond bottle for Harrogate

A new “Diamond” glass bottle for Harrogate Water Brands, independent owner of Harrogate Spring Water and charity water brand Thirsty Planet, is part of the brand’s new campaign to further reinforce its position as the No.1 premium British spring water.
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Absolut bottle celebrates Andy Warhol

Absolut bottles Andy Warhol’s creativity with a limited-edition design that replicates the artist’s original Warhol Absolut painting from 1986.
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Single-serve wine packaging stacks up

Created for women who appreciate style, a new wine brand from TV personality Giuliana Rancic employs the stacked-wine package concept for by-the-glass consumption.
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Tequila bottle redesign emphasizes heritage, authenticity

Premium tequila brand Cazadores celebrates Mexican heritage with new bottle and label design that emphasize the product’s long history and rich tradition.
New graphics
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Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
OPENING IT. To open the innovative PET container, consumers tear the perforated shrink label strip, twist off the closure, and peel open the foil/film membrane; the closure can also be used as a coaster.
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Single-serve PET stemware for wines

Induction sealing and the addition of an oxygen scavenger help ensure success of this innovative container approach in retail and foodservice venues.
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Craft beers get colorful update for 25th anniversary

Gordon Biersch Brewing Company redesigns the package graphics for its German-style craft beers, with colorful hues and a custom cap with a debossed, textured logo.
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Fresh-picked bottle design for Welch's new juice

With label graphics that appeal to the farm-to-fork product lover and a sophisticated bottle shape that provides a premium appearance, easy pouring, and operational efficiencies, packaging for Welch’s new Farmer’s Pick 100% Juices is delivering multiple benefits to both the consumer and the packager.
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Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.
Alumi-Tek aluminum bottle unveiled by Canned Water 4 Kids.
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Aluminum bottles unveiled at CW4K

At Canned Water 4 Kids, joining the 12-oz aluminum can is a sleek 16-oz reclosable aluminum bottle.

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