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Case Studies

Beverage Packaging

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Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
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Diet Double-Cola's turn for a refresh

Ionic cola brand gets new can and carton graphics that reflect its personality—‘ a little out of the ordinary, friendly, handcrafted, and different from other big-name colas.’
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Herbal tea redesign reflects passion for plants

Traditional Medicinals refreshes the graphics for its more than 50 herbal tea formulations with color coding for wellness needs, bold plant graphics, and friendlier copy.
Aluminum can for Mimosa.
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Aluminum cans are catching on

One notable trend in beverage packaging these days is the growing popularity of aluminum cans for craft beers.
With high-velocity air being delivered by two aluminum air knives, labeling efficiency has been greatly improved.
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Bottling line cost savings stick like glue at brewery

A new high-velocity blower and air knife system at Lakefront Brewery saves costs on glue and provides greater labeling productivity.
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Fiery folkloric characters enliven powdered drink packs

A modern, edgy package design for powdered tea beverage Jade Monk draws inspiration from ancient Japanese folk characters.
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Reservoir cap keeps vitamins fresh in new energy drink

Company delivers spring water with a bite: VBlast Gator Pit Energy Formula provides energy-enhancing ingredients in a custom cap that dispenses its contents when turned.
Extended-text label on Tum-E Yummies
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Coke Consolidated division Peel N' Tear label

BYB Brands, a Coke Consolidated division, is taking advantage of special extended-test labels on its Tum-E Yummies brand, a fun, nutritious drink option for kids that comes with a spill-proof sports cap.
By pretty much standardizing on thermal-transfer print-and-apply labelers, Carolina Beverage Group has been able to make a lot if its contract packaging customers happy.
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Copacker thrives with print-and-apply labelers

Carolina Beverage Group has plenty of expertise in canning energy drinks, teas, and juice-based beverages. Now it’s become something of an expert in print-and-apply labelers, too.
FRIS Brand Union
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Absolut’s Frïs recognized as winner by Glass Packaging Institute

Bottle design resembles large shard of ice and is inspired by the brand’s Nordic roots.
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Premixed rum cocktails are pleasing in new pouch

Two new varieties of Malibu Rum premixed, ready-to-serve cocktails are introduced in a new pouch format that offers increased functionality.
Casa Herradura tequila
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Bottle and gift pack help reflect high-end tequila

Tequila packaging gets an upgrade from Brown-Forman’s Casa Herradura Selección Suprema tequila.
Shown here are just two of the many cartoning formats that the robotic end-of-line system is capable of executing.
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Coffee capsules cartoned fast and flexibly

Because the world’s supermarkets want their single-serve coffee capsules packaged in such a wide variety of formats, this Italian coffee marketer opted for maximum versatility.
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Skinnyminis cocktails are convenient in 200-mL PET

Beam’s popular Skinnygirl Margarita ready-to-serve cocktail is launched in a single-serve PET barrier bottle, opening the brand up to new venues.
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Fully compostable coffee pack launched

Canadian coffee roaster Pistol & Barnes offers its Fair Trade, organic Farmer First coffee brand in a compostable pack made of paper laminated to a wood pulp-based film.

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