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Case Studies

Beverage Packaging

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Putting the 'K' in packaging

Canandaigua Wine Co.’s newest addition, K, is an alcoholic hard cider produced in England, designed to look like nothing beer drinkers have seen before.
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Stars and stripes design

Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
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Au-ve-co fastens itself to print-and-apply labeler (sidebar)

Distributor/vendor duo drive Au-ve-co
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
A hole in the paperboard sleeve exposes the one-way valve so that internal gas pressure created by the respiring vegetables can
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Dream Steam comes to the U.S.

Food science joins plastic packaging technology in a new MAP package that lets consumers cook a fresh gourmet meal in minutes.
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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.
12 bottles are gripped mechanically by their necks and rotated 180?
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Blow molder's bottle handling goes turnkey

As more distillery customers wanted bottles packed in reshippers, Captive Plastics installed a turnkey system that erects cases, loads partitions, and inverts freshly blown bottles.
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Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
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PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.
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Dole debuts in barrier-coated bottles

The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.
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New machine 'maps' out sandwich packs (sidebar)

Reiser helps distribute packaging solutions
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
In this photo, the central feed wheel (right) has just been loaded with 36 cans, and the pickup head (left) is ready to load aga
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Pepsi caps its cans

In response to consumer concerns about hygiene, Pepsi-Italy has begun thermoforming HIPS overcaps onto single-serve cans of its soft drinks.
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.

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