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Case Studies

Beverage Packaging

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Juiced-up graphics

In a dramatic departure from its old packaging, Snapple’s Mistic Drinks unveiled a new, more contemporary-looking bottle in the marketplace earlier this year.
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Au-ve-co fastens itself to print-and-apply labeler (sidebar)

Distributor/vendor duo drive Au-ve-co
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Nestlé package 'percolates' success

Nestlé Canada’s Nescafé Ice coffee syrup bottle earned the “Chairman’s Choice” award in the 2001 National Canadian packaging competition. Developed in conjunction with Graham Packaging Canada (Burlington, Ontario, Canada), the blow-molded, black opaque high-density polyethylene bottle has turned a lot of heads in grocery dairy aisles since its Canadian national rollout earlier this year. A U. S. introduction is expected at some point in the future.
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Campbell's meal kit packs convenience

Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.
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Putting the 'K' in packaging

Canandaigua Wine Co.’s newest addition, K, is an alcoholic hard cider produced in England, designed to look like nothing beer drinkers have seen before.
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Stars and stripes design

Welch’s Sparkling Juice is dressing up for the holidays. A new shrink-wrapped package, designed by Bailey Design Group (Plymouth Meeting, PA), should help Welch’s expand consumption of its product to times of the year other than Thanksgiving, Christmas, and New Year. “The challenge for us was to create lively packaging that ties in directly to holiday occasions and promotes a feel of family and celebration while maintaining a premium image,” says Russ Napolitano, executive vice president and partner at Bailey.
12 bottles are gripped mechanically by their necks and rotated 180?
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Blow molder's bottle handling goes turnkey

As more distillery customers wanted bottles packed in reshippers, Captive Plastics installed a turnkey system that erects cases, loads partitions, and inverts freshly blown bottles.
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
A hole in the paperboard sleeve exposes the one-way valve so that internal gas pressure created by the respiring vegetables can
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Dream Steam comes to the U.S.

Food science joins plastic packaging technology in a new MAP package that lets consumers cook a fresh gourmet meal in minutes.
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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
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Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
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New machine 'maps' out sandwich packs (sidebar)

Reiser helps distribute packaging solutions
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PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.

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