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The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.
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Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
When Concord, MA-based Welchs came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
In an extensive redesign of its Salon Selectives line, Unilevers Chicago-based Helene Curtis is appealing to free spirits. The new look has a more stylish, sophisticated, yet approachable feel, says Diggi Thomson, Salon Selectives brand director.
Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.