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In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
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After experiencing a higher than desirable level of bottle breakage with repurposed packaging equipment, Midwestern stalwart Boulevard Brewing Company needed a solution to meet its non-traditional packaging demands, which include four different bottle types, multiple packaging sizes, and no carton dividers.
With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, PA becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology.