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Case Studies

Beverage Packaging

Package Case Study
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Elegant simplicity defines new tea line

A new line of specialty teas introduced to the U.S. market from Israel uses sophisticated graphics that focus on the indulgent and soothing experience of tea drinking.
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Bottles tell the brand story for Ballast Point Spirits.
Package Case Study
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Bottles tell brand story for Ballast Point spirits

For San Diego’s first craft distiller, Ballast Point Brewing & Spirits, new packaging is playing a critical role in conveying a brand message for its line of spirits including Fugu Vodka, Old Grove Gin, Three Sheets Rum, and Devil’s Share Whiskey.
Package Case Study
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Laminated paperboard box conveys vodka’s purity

Crystal Head Vodka switches from E-flute corrugated to heavyweight laminated paperboard carton to convey premium quality printing without the flute lines.
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Boxed set for vodka celebrates Stones' 50th

A boxed set commemorating the Rolling Stones 50th anniversary features Crystal Head Vodka presented on a stage-like platform and double doors outlined with a gold zipper.
The complexity of the Nescafé Dolce Gusto coffee capsule system lies in the construction of the capsule itself, a multicomponent package that ensures beverage quality.
Machine Case Study
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Standardization = success at Nestlé España

By standardizing on equipment and employing continuous improvement methods, Nestlé’s new Nescafé Dolce Gusto coffee capsule plant in Girona, Spain, is thriving.
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Eco Friendly vodka goes from glass to PET

Custom 1.75-L PET bottle for McCormick’s Eco Friendly 360 Vodka offers lighter weight with glass-like appearance, and is first to feature a swing-top closure.
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Belt-buckle logo adorns rancher-inspired lemonade

All-natural premium lemonade Dust Cutter celebrates its Jackson Hole, WY, origins with Western-style package graphics. An aluminum bottle provides further differentiation.
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Coconut water for kids strikes the right balance

Vita Coco Kids coconut water builds upon the established brand identity of the original Vita Coco product while adding whimsical, kid-friendly touches.
Sleek aluminum can for protein shake.
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Protein shake in sleek aluminum

Fuel Premium Protein Shake from Nutrie has hit the market in 12-oz aluminum cans.
Aluminum cans for Big Wood Brewery
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Craft brewer launches cans

Big Wood Brewery, a bold new player on the craft beer scene gaining notoriety for its distinctive brews, has launched four of its award-winning craft beers in cans.
The one-way valve has a tri-layer construction. As CO2 released by the packaged coffee beans builds up, the gas enters and then escapes through the valve’s top baffle layer. The valve then automatically reseals to prevent oxygen from entering the bag.
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Flexible valve application speeds coffee packaging

Mother Parkers Tea and Coffee streamlined—and sped up—its packaging process with pre-oiled, flexible valves that maintain freshness, letting CO2 out of the bag without letting oxygen in.
Shown here is the winner of the futurebottle.com challenge in 2012 (Photo A)
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Heineken finds package designs through crowdsourcing

From ideas about sustainable packaging to insights into what consumers age 60 and over would like to see in beer packaging—lots can be learned from IdeasBrewery.com.
The Cartocan is used by itsu for its line of teas.
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New paper/foil/polymer can debuts

Itsu iced tea in the UK has been launched in something called the Cartocan.
Package Case Study
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Coca-Cola personalizes 800 million bottle labels

The largest personalized brand campaign for Coca-Cola in Europe, Share a Coca-Cola uses variable-data printing to create 800 million custom labels.
Package Case Study
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Single-serve wine vials provide 'accessible luxury'

New glass vial package designed to hold a single serving of high-end wine; applications include hotel amenities and restaurants, among others.

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