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Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
Looking to make its packaging as special as its premium Altbier, Issum, Germany-based brewer Diebels employed a tin gift package that held 10 33-cL steel cans of the specialty beer sold in retail outlets in Germany.