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Nevada County Wine Guild reinforces its line of organic wines with a statuesque bag-in-box package whose shape delivers competitive differentiation. The box uses 60% post-consumer materials and is recyclable.
In an effort to give its venerable fruit punch drink a hip packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.
In September, Ferolito Vultaggio & Sons, Lake Success, NY, “launched” its AriZona Rx Extreme Energy Shot drink in a package that resembles a rocket. The drink uses an 8-oz aluminum can topped with a polypropylene cap that doubles as a “shot cup.” According to Ferolito Vultaggio & Sons, creators of the AriZona Beverage brand, the “shot cup” provides an industry-first sanitary cap.
Abita Brewery next year plans to commercialize beer in a one-way multilayer plastic bottle that’s pasteurizable. Until now, the plastic bottles typically used for beer didn’t have sufficient thermal resistance to withstand pasteurization, so brewers choosing to use plastic have had to rely on some form of cold filtering or flash pasteurization. But the availability of this new tunnel-pasteurizable bottle could make one-way plastic beer bottles a viable option for a lot more brewers. Abita Brewery, based in Abita Springs, LA, is a regional craft brewer.
The Coca-Cola Co., Atlanta, GA, has endorsed new technology for making tooling for injection and blow-molding equipment. The process is patented by Metallamics (Traverse City, MI) and improves the cycle times of, in this case, molding of preforms and plastic soft drink bottles.