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Case Studies

Beverage Packaging

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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
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Kraft's bye-bye to the can-opener?

Kraft Foods has substituted a peelable membrane closure for the conventional steel end on the top of some of its Maxwell House-brand ground coffees.
Shown here is a sampling of Another Day's induction-sealed containers. For at least one customer, Another Day employees apply ta
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Saving for Another Day

Automated induction sealing, tape dispensing, and twist-tying machinery help this cleaning products company save money by reducing labor costs and moving short-run jobs in-house.
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Dasani does the twist

Most beverage bottles with sports caps open by pulling up on the cap, and they’re closed by pushing the spout back down. But a new 24-oz PET bottle of Coca-Cola’s Dasani-brand water uses a unique overcap/spout combination that twists open.
After folding two side flaps, an operator inserts the sensor product (above) between the package's corrugated and film material.
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Less time + less labor and materials = savings

Sensor maker Sensotec employs retention packaging that saves in labor and material costs, while delivering consistent protection.
Gatorade Kids Pack uses a colorful six-color printed shrink film for both the front and back panels, including distortion-printi
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Custom line lets Gatorade sprint to market

Effective use of resources gives Gatorade Canada a new product just in time for the summer selling season.
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
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Innovative tin touts German Altbier

Looking to make its packaging as special as its premium Altbier, Issum, Germany-based brewer Diebels employed a tin gift package that held 10 33-cL steel cans of the specialty beer sold in retail outlets in Germany.
EOS Winery's graceful port bottle is adorned with an oval p-s label made of embossed flexible pewter.
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Pewter isn't only for tankards

EOS Estate Winery crafts a specialty port wine that’s decorated with a pewter label imported from France.
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Twelve 12-oz PET bottles of Dasani water are now being marketed in the Fridge Pack by Coca-Cola Bottling Consolidated.
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Fridge Pack rolls out for Dasani

Coca-Cola Bottling Consolidated was the pioneer for the refrigerator-friendly 12-pack for Coke soft drinks in cans. Now it’s doing the same for Dasani water in 12-oz PET bottles.
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
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'Flex' handle gives High Falls packs a lift

High Falls Brewing Co., Rochester, NY, has improved the carrying handle for its multipacks of glass-bottled beer brands such as Genesee and J.W.

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