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Nevada County Wine Guild reinforces its line of organic wines with a statuesque bag-in-box package whose shape delivers competitive differentiation. The box uses 60% post-consumer materials and is recyclable.
In an effort to give its venerable fruit punch drink a hip packaging design, Hawaiian Punch is turning to its core consumers: teenagers. Hawaiian Punch is a brand of Plano, TX-based Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes plc.