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If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.