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When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.
Toronto, Canada-based Alfresh Beverages Canada in January began selling its 473-mL (16-oz) fruit juices in PET bottles, rather than glass, under the Everfresh brand name in Canada and Fairlee in the United States.
Time and time again, Diet Pepsi drinkers have described the product’s flavor as “light, crisp, and refreshing.” In-house packaging designers, with the help of Deutsch Design Works (San Francisco, CA), created a new design for all Diet Pepsi packaging that would reflect these three important attributes.